How many folks still read brewing Mag's?

[jtsteel]

+1 for BYO ans Zymurgy

 

[Dave70]

Maybe, not sure yet, just after generic stats to look at it at this point.

Interesting to know what the general feel is regardless of my final direction.

Cheers

One of the simple pleasures of my life is reading a magazine when doing a poo.

To many ads see's me switch to a paperback generally. Or ****ography stored on my phone.


Hope this helps.

 

[wide eyed and legless]

If you are thinking of paying for ads in a magazine to promote your commercial venture the ads will have to be in every edition and your market is limited, if you are selling only hops which really is only "Milk Bar" money I would give you the same advice as Cocko,
if your advertising is either free or inexpensive stick with that, most of your prospective market will find you here.
Another piece of advice is, make up your own mind which direction you take, taxes and advertising expenses are ball breakers.

 

[mmmyummybeer]

I still subscribe to beer and brewer have since day one. With the added slabs on subscription I find it works out not too bad. Slabs are never too adventurous but are always handy to have when your going somewhere, or a friend drops around with a less adventurous palate. Don't read much of the homebrew section though as said it is a bit basic, but is always interesting to keep up with how the micro's are going. BYO had a cheap back issue deal on a few years ago and I ordered about 40, worked out real cheap per issue with combined postage. They do still do a deal on back issue but haven't scene the one I got again, it was a multi deal where you had to pick 20 editions or something like that. Mainly been reading brewing books now.

 

[GalBrew]

I still read Beer and Brewer, not entirely sure why though. I think it is one of the most sloppily written mags out there and has very little info for AG brewing. I do like the Q&A section in the Homebrewing part that always seems to have the classic "my airlock is not bubbling....." question. Seriously how many times will they print that on paper??

 

[slash22000]

I've learned a fair amount from BYO/Zymurgy, but it's definitely hit and miss. Some editions are almost entirely devoid of content, while other editions have amazing articles and information. I guess they can't put out gold every time.

 

[jzabski]

I imagine that most of the community would be using web based readings these days which would then point to web based advertising a possible better option. Maybe if how to brew or similar have adds for Australian server access available. Not sure if other pages would have as many hits. No doubt a pointless 2 cents as I am sure you have looked at this already.

 

[joshuahardie]

I could go into detail why I don't read beer and brewer anymore, but everyone else has summed that up pretty well.

What I do read are many brewing blogs, and newsletters like

Crafty Pint
Brews News

The Mad Fermentationist
Shut up about Barclay Perkins
Beer Smith Newsletter

Maybe that is also your audience

 

[Mardoo]

If you ever do look at advertising in BYO I'll say my experience with their digital edition has been pretty bad. It's nice that the ads link to advertiser's websites, but the rest of the interface, as well as their follow up on problems, is terrible. Not sure whether the digital ads are an extra cost for advertisers.