Zizzle
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- 22/4/06
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There are classic old tricks that most people haven't heard of, but I already had. For example, you would take a beer that's 3% and tell somebody it was 10%, and the way you would trick them is to put in a little bit of chili pepper. You would get this sort of warming sensation in your chest and you'd say, "Woah, that stuff is really strong!" and the guy would get paid for this very strong, special beer when in fact, he had been served something quite light.
http://gothamist.com/2011/10/12/garrett_oliver.php