Grand Ridge Brewey

[DU99]

sounds weird JD..dont say much for the beer

 

[Mercs Own]

I imagine who ever buys it would want to rebadge it or at least seriously think about it as I dont really hear too many people raving about the beer or the place. That said I also imagine Eric will be asking a hefty price for the brand and good will.

I wouldnt buy it...oh i dont have any money anyway!

 

[brettprevans]

I imagine who ever buys it would want to rebadge it or at least seriously think about it as I dont really hear too many people raving about the beer or the place. That said I also imagine Eric will be asking a hefty price for the brand and good will.

I wouldnt buy it...oh i dont have any money anyway!

he wont get jacks for the goodwill and intangibles as new accouting laws require that they must be demonstratably worth the proposed value ie easiest way it tohave sold it at some stage. this is why fosters is splitting its company and seelling the wine. its intangibles are going to be massivgely written down (like $2b worth) unless it can prove that its intangibles (which is where the bulk of its worth lies ie in brands etc) is worth what it currently values it at). at this stage the offers are way less than current value and the company is going to be in trouble when its assets are written down.

its actually interesting stuff. most of the AASB and AAS and what it means in the real world is fkn boring.

but thats enough accountancy talk. more beer

 

[haysie]

I dont think GR have the market penetration. The rabbit brewery after such a short time is miles ahead in Victoria. Is it good beer? or good marketing?, add on etc. The rabbit drop has ridden the coattails of a very successful brewery, and hence its everywhere.
GR makes a far better beer than above mentioned IMO but after all these years didnt do the marketing thing well, combined with some very unforgiving beers........ yep, its gotta be hard to sell. I hope someone can ressurect it, Gippsland is a great place and "no real beer" would be a shame.

 

[earle]

he wont get jacks for the goodwill and intangibles as new accouting laws require that they must be demonstratably worth the proposed value ie easiest way it tohave sold it at some stage. this is why fosters is splitting its company and seelling the wine. its intangibles are going to be massivgely written down (like $2b worth) unless it can prove that its intangibles (which is where the bulk of its worth lies ie in brands etc) is worth what it currently values it at). at this stage the offers are way less than current value and the company is going to be in trouble when its assets are written down.

its actually interesting stuff. most of the AASB and AAS and what it means in the real world is fkn boring.

but thats enough accountancy talk. more beer

Doesn't this apply more to reporting of publicly listed companies. In terms of the sale of a small privately owned business goodwill is simply the premium the buyer is willing to pay over the value of the tangibles. By the sounds of the posts though this will be negligible, especially if rebrabding is required. Perhaps if the name must be carried over the buyer could argue negative goodwill. :huh:

 

[itguy1953]

If it is sold, does this mean Melbourne Brewers will be looking for a new venue/sponsor for 2011 Beerfest?

 

[brendo]

If it is sold, does this mean Melbourne Brewers will be looking for a new venue/sponsor for 2011 Beerfest?

All locked in.

It is not entirely uncommon for a business like this to put feelers out to see what the market is like and get a sense of what the value might look like if it were to be sold. Jamiesons did that earlier this year if I recall.