Coopers new branding (and lightweight bottles)

[j_da_man]

It's from a week ago, but I don't recall this being posted elsewhere on the forums. It is mainly about Coopers rebranding, but this one comment stuck out:

"The company also says its 750ml longneck range will be packaged in new lightweight bottles to minimise weight."

https://indaily.com.au/news/business/2022/08/05/coopers-taps-into-new-beer-branding/

 

[yankinoz]

Too bad, the old 750s were reusable forever, withstood a fair bit of overcarbonation and in a pinch doubled nicely for milling grain.

 

[MHB]

I get a bit of mail from some beer packaging companies, over the last couple of years there has been a quiet revolution in bottle design.

The difference between "Toughened" glass and window glass is the way its heat treated. You can send a piece of glass of to a factory and have it toughened.
Outcome is bottles that are just as strong or stronger and use upto 45% less glass and a crap load less energy to produce. With all the talk about supply chains and the cost of transporting (both monetary and environmental) it makse a lot of sense and it's here to stay.
Mark