OT, but I really rate Rogers... it's almost a mid-strength, is exactly 1 standard drink a bottle and has some flavour.
Perfect for when I want to have a few and then drive, or feel like smashing a few back, but not get pissed.
"But people in business tend to like money - if it was likely it would be fairly common practice" - I don't understand the second part here.
If you're saying if it was likely to make more money, it would be common practice... hmmm... not exactly. Times changes, people change, demand changes. Subbing 1-2 of those beers is not taking sales away from your business, as the clientele interested in the international lager still has other international lager to chose from - but you may attract a new market and new clientele with a couple of different offerings.
Case in point, my wife took me out to a nice cocktail bar the other week for some pre-dinner drinks. I felt like a beer. There were 2 x fridges full of the usual suspects from the Foster's stable (which didn't even include Matilda Bay, from memory) - but nothing to my liking... not even the pseudo-mainstream craft beers from LC's. Lots and lots of spirits, cocktails and wine to choose from, but a terrible beer selection of LAGER. We left without having a drink.
Now I know I am NOT the majority, but I am part of a growing minority - and it would not have hurt their sales one bit to have dropped a couple of generic, "premium", international lagers for something with a slightly different appeal.