Best success I've had with supermarket juice based cider has been using a blend of high quality juices like berri and preshafruit, fermented cool with some malic and tannic acid added back in post fermentation. Reasonably expensive but still way better than kits or most australian commercials (and cheaper than commercial). About time I did another.
If you just want something dry, alcoholic, refreshing that isn't beer, you can use cheap juice for around $1/L. Or base of cheap, tricked up with a few quality ones.
If you just want a kit, black rock is the best I've tried (limited experience though) and using at least a portion of juice instead of water and sugar will help.