BrewedCrudeandBitter
Well-Known Member
- Joined
- 28/8/14
- Messages
- 103
- Reaction score
- 55
I'm pretty certain XXXX use tetra hops? Well they were early last year at least.
Unfortunately, adjunct sugars make up such a part of XXXX Gold that without the foam-positive characteristics of the ‘non natural’ tetra hops, the beer wouldn’t keep its head. Publicans and consumers were soon complaining that XXXX Gold was going flat and Lion had to retreat and go back to using tetra hops and the campaign was quickly forgotten about, though without any fanfare. When I asked about the campaign the following year I was advised:
XXXX is no longer promoting the Natural Beer Promise due to the issues with the removal of the tetra hop from XXXX GOLD to meet the standard resulting in bad head retention. Also, low carb beers actually don’t meet the promise as they have an enzyme added to break down the carbs so low carbs beers cannot claim to be naturally brewed.
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