I think the campaign misses the mark.
Ditto for me.
I don't see the issue. The only messages I can see in there are "Cold beer comes from the fridge", and "Dad likes a beer" and "when Dad is having a beer at a bbq, and it runs out, he likes to have another."
Does it show anything about the 50 hour week he's put in, and that he probably deserves to have a couple of coldies with his mates? Nope
Does it show him falling over himself, acting like an idiot, drunk as a skunk? Nope. In fact does it show any irresposible behaviour really? I don't thnk so. I think it shows a typical situation (which may well in many households deteriorate as the eveniing wears on, but the add doesn't make that distinction.)
I think there's a much better add on TV that makes the point about the specific subject they are trying to address, that's the one that lasts about 10 seconds and shows the little girl at the bathroom door with Dad hugging the toilet like a teenager. Straight to the point, not able to be confused and very distinctly makes the point that children witness that behaviour on occasion and it's not acceptable. It even manages to illict a slight feeling of shame in me when I remember the occasions that I have over-indulged to the point of losing control (not in front of my kids though)
Not into media that in their effort to make a clever add, manage to demonise what I don't consider to be irresponsible behaviour (the 'get me a beer son' add.)
If they must try to get a message across, I believe they should do a better job of distinguishing between acceptable normal behaviour and unacceptable in a way that cannot be confused/mis-understood, lest kids grow up with that one eyed tee-totaller view that they are simply not capable of exerting self control when it comes to alcohol because the alcohol will rule them and control their actions. That kind of message leads to people making excuses like " it was the grog that made me do it" which is the biggest cop out in existence.