What Makes A Beer premium?

[damoncouper]

What makes a beer premium? It is sufficient to add a squirt of liquid noble hops? It just seems that everything is adding the word premium to its title in beer land. I think that they should substantiate the premium title, what are your thoughts?

 

[Duff]

Purely marketing IMO.

 

[Adamt]

Don't forget the fancy, 330mL bottle and the inflated price.

 

[geoff_tewierik]

Don't forget the fancy, 330mL bottle and the inflated price.

Is that a green bottle?

 

[randyrob]

usually the price

 

[jdsaint]

A green, crown sealed, creamy water tasting bottle......
Oh thats what I am drinking, heineken imported, although brewed and bottled in australia <_<
as I have also seen becks for $40 and $60 at the same bottlo 1 is germany 1 is ozzy they both are premium.....

 

[rockin49]

I read an interview with a CUB marketing manager many years ago who stated that it was simply "what we can charge $40+/carton for". Suppose $40 back then is more like $50 now.

 

[boingk]

Personally I'm a fan of the Independant Breweries of Australia - they put out such numbers like Haagen Lager, a recent commercial favourite due to it being $29 a case, 5%, and drinkable. I'm sure it has the word premium somewhere on the bottle as well, haha. Well, that was my first commercial case of beer in over a year, so there we are.

Now back to brewing!!!

Cheers - boingk

 

[Gerard_M]

Don't forget the fancy, 330mL bottle and the inflated price.

I remember getting a marketing dept type newsletter from CUB back when I was running pubs. They justified the move from a 375 ml bottle to a 330ml bottle as being "what the Australian drinker is asking for". Interesting to know who the guy was that answered "yes, I would like less beer in the bottle thanks!"

I was told not to drink beers with any of the following words on the labelremium, Dry, Cold filtered, Extra.
Cheers
Gerard

 

[Jye]

The BJCP tells me when to call beer premium

 

[devo]

Purely marketing IMO.

my thinking as well Duff.

 

[gregb]

Interesting to know who the guy was that answered "yes, I would like less beer in the bottle thanks!"

They took him away in an ambulance and has not been heard from since.

I was told not to drink beers with any of the following words on the labelremium, Dry, Cold filtered, Extra.

Sound advice.

Cheers,
Greg

 

[Aaron]

I believe it was traditionally reserved for beers over 5% ABV.

 

[MCT]

I remember getting a marketing dept type newsletter from CUB back when I was running pubs. They justified the move from a 375 ml bottle to a 330ml bottle as being "what the Australian drinker is asking for". Interesting to know who the guy was that answered "yes, I would like less beer in the bottle thanks!"

I was told not to drink beers with any of the following words on the labelremium, Dry, Cold filtered, Extra.
Cheers
Gerard

Ive noticed, that beer that's in a 330ml bottle often has a higher alcohol %, normally making up the standard drinks to the same as 375ml bottle. I figured it had something to do with the alcohol taxing in this country. Urban myth?

 

[SJW]

CUB, Fosters, Carlton all the big brewers

 

[Tony]

Ahhhh yes the "P" word.

Pathetic isnt it.

A few things have always amazed me....... beer with "dry" in the name always seems to be more expensive, even though it would use less ingredients to make and the alcahol is produced with an enzyme

Or the whole "low carb" crap. Isnt a low carb beer one that has been firmented to a lower final gravity?

there for it costs less to produce, but people (i didnt say we ) get charged more for it. And Isnt alcahol a form of carbohydrate that has 3 or 4 times the calories of ordinary carbs?

please corect me if im wrong but this is my understanding

 

[Dave86]

You're dead right, alcohol is energy rich but a 5% abv beer that finishes at 1.002 versus one that finishes at 1.012 is going to be lower calorie due to the fact there is less calories left in the beer. Potential energy leaves the fermenter via CO2 and heat, thats my nerdy chemistry understanding of the process anyway

 

[alexbrand]

What makes a beer premium?

I think just seven letters on the label - and sometimes seven letters more on the crown cap...

Alex

PS: All my beers are premium...of course they are...

 

[dc59]

Personally I'm a fan of the Independant Breweries of Australia - they put out such numbers like Haagen Lager, a recent commercial favourite due to it being $29 a case, 5%, and drinkable. I'm sure it has the word premium somewhere on the bottle as well, haha. Well, that was my first commercial case of beer in over a year, so there we are.

Now back to brewing!!!

Cheers - boingk

Haagen are my favourite commercial beer as well, one of the few I think are worth drinking. Plus the bottle is extremely sexy, and green by the way. I collect them for the beers I decide to bottle.

There are 5% alc. and labelled premium, not really sure what has made it premium, sure tastes nice though.

 

[0M39A]

Ahhhh yes the "P" word.

Pathetic isnt it.

A few things have always amazed me....... beer with "dry" in the name always seems to be more expensive, even though it would use less ingredients to make and the alcahol is produced with an enzyme

Or the whole "low carb" crap. Isnt a low carb beer one that has been firmented to a lower final gravity?

there for it costs less to produce, but people (i didnt say we ) get charged more for it. And Isnt alcahol a form of carbohydrate that has 3 or 4 times the calories of ordinary carbs?

please corect me if im wrong but this is my understanding

You'll also find that most "low carb" beers are also lower in alcohol as well. usually 4.5% or less.