I agree with this. I do place mine in the primary, but after the bulk of fermentation is complete.From my (albeit limited) experience with putting fruit in too soon - the yeast strips out all the colour and flavour - leaving less in the finished product.
Just my 2c - if you want maximum flavour and colour from the fruit - add in secondary - leave for a week.
RM
I used to rack to secondary, but as I also used to rack again to help clear the fruit out to eliminate steps I now just add to the primary in the same manner I do for dry hopping.
I then do a mini secondary where I rack to another fermenter for the crash chill and bottle/kegging stage.