The Horror, The Horror...

[geoffi]

This is disturbing reading.

http://www.smh.com.au/news/opinion/fruit-l...6252704253.html

 

[DarkFaerytale]

mmm green energy beer

sicko's!

money talks...

-Phill

 

[fraser_john]

I wonder what the advertsing campaign calls it, as calling it Bier would be against the law in Germany?

 

[Fatgodzilla]

I wonder what the advertsing campaign calls it, as calling it Bier would be against the law in Germany?

We won two world wars to not worry about what a company does over there. But my German mate Heinz says Becks doesn't count as a beer company because they make the VB of Germany. It isn't real beer in the German 1516 sense.

But then my mate Heinz says anything I brew isn't real beer in any sense of the word. World War 3 every brewday Friday.


Green beer - make a batch for every st Patrick's Day (but there's no energy mix - lethagy mix perhaps)

Pink beer - good marketing ploy for Gay Mardi Gras beer .. might make one for my next Rugby club reunion.

Brazilian beer punch - please.!!!

 

[brettprevans]

sad sad news. another brewery submitting to commercialism. next they will have beck mid strength (well maybe not). its sad to see the Reinheitsgebot thrown out with the bath water (or sparge water as the case may be - haha).

I suppose it was bound to happen. hopefully it will either be short lived or stay as a small niche market and not take over.

PS Im really unhappy to hear that becks is considered the VB of germany. I quite like it for a commercial beer.

 

[Fatgodzilla]

sad sad news. another brewery submitting to commercialism. next they will have beck mid strength (well maybe not). its sad to see the Reinheitsgebot thrown out with the bath water (or sparge water as the case may be - haha).

I suppose it was bound to happen. hopefully it will either be short lived or stay as a small niche market and not take over.

PS Im really unhappy to hear that Becks is considered the VB of germany. I quite like it for a commercial beer.

Like Heinz says, Becks is good for what it tries to do. And it's better than many. It's just that the flavours are "dumbed down like Aussie beers" to suit a wider international palate for non Germans, tourists and people who don't know better. It's better than having no German beer at all !

 

[mikem108]

Don't forget, those bubbles of Co2 are so lucky just to be inside a Becks

 

[Gerard_M]

It's better than having no German beer at all !

Beck's is now brewed by Lion Nathan at their Auburn (NSW) plant, so I guess that means it is not really a German beer at all!
Cheers
Gerard

 

[Fatgodzilla]

Beck's is now brewed by Lion Nathan at their Auburn (NSW) plant, so I guess that means it is not really a German beer at all!
Cheers
Gerard

See you just trust anything these days. I wonder if they stick with the 1516 regulations ? Anyone know anyone at Lion Nathan who can answer this one ? Or do they just brew Becks flavoured German beer ?

 

[bakkerman]

They're not allowed to call stuff like that beer in Germany, It has to be labeled as a "beer like beverage" I believe. Alas here you can get away with calling it beer legally

 

[geoffi]

They're not allowed to call stuff like that beer in Germany, It has to be labeled as a "beer like beverage" I believe. Alas here you can get away with calling it beer legally

That raises a good question: what criteria does a liquid have to meet to be called 'beer' in Australia?

 

[redbeard]

That raises a good question: what criteria does a liquid have to meet to be called 'beer' in Australia?

You pay excise to the ato ... h34r:

 

[brettprevans]

Just a thought... h34r: are we being a little harsh on commercial breweries when they do stuff like this? They are in business to make money and if they go out of business people loose jobs. I assume there going to be a lot of posts about it being a 'detriment to the art of brewing and true nature of beer'. And I agree that its ashame to see breweries having to give up making great beer to compete for financial viability, but isn't that also sort of why we homebrew? because we:
a) enjoy the art of brewing and
B ) can make great tasting beer (that isnt always commercially available),
c) can make a wide variety of beers to siut our mood.

Or am I thinking way too much about this?

 

[bakkerman]

Just a thought... h34r: are we being a little harsh on commercial breweries when they do stuff like this? They are in business to make money and if they go out of business people loose jobs. I assume there going to be a lot of posts about it being a 'detriment to the art of brewing and true nature of beer'. And I agree that its ashame to see breweries having to give up making great beer to compete for financial viability, but isn't that also sort of why we homebrew? because we:
a) enjoy the art of brewing and
B ) can make great tasting beer (that isnt always commercially available),
c) can make a wide variety of beers to siut our mood.

Or am I thinking way too much about this?

This is a fair point, and it is up to us / the consumers to vote with our purses. If we like it, we drink it, if not the brewer has no reason to brew it.

I do think it is sad that the only way brewers can tap into new markets is through making beers sweeter / blander / easier on the palate.

On the other hand you may wonder if a mix of 50% Chardonnay / Energy drink would be allowed to pass as wine?