NewtownClown
Cenosilicaphobic
- Joined
- 15/8/10
- Messages
- 1,306
- Reaction score
- 400
Clever "non-marketing" to hipsters who think craft-beer has too much flavour and is too popular amongst their peers, methinks.
Interesting that many non-craft hipster venues are named (Newtown, Surry Hills, etc) when the interviewee is asked about the 950 venues Resch's is available at. The fact that "hipster" is not even mentioned suggests to me that they know their targeted demographic very well... They have obviously learned from the surge in sales of Pabst Blue Ribbon and its ilk in the USA.
Wonder if we will see the gold KB cans making a comeback...
http://www.brewsnews.com.au/2015/06/reschs-the-quiet-achiever-for-cub/
Interesting that many non-craft hipster venues are named (Newtown, Surry Hills, etc) when the interviewee is asked about the 950 venues Resch's is available at. The fact that "hipster" is not even mentioned suggests to me that they know their targeted demographic very well... They have obviously learned from the surge in sales of Pabst Blue Ribbon and its ilk in the USA.
Wonder if we will see the gold KB cans making a comeback...
http://www.brewsnews.com.au/2015/06/reschs-the-quiet-achiever-for-cub/