Rebranding - Cautionary Tale

[white.grant]

The Office of Government Collaboration in the UK recently rebranded, creating a whole new buzz about inter government efficiency, procurement contracts and delivering value for money to the community.

Their new logo is a statement in simplicity and elegance -




That is until you look at it from a slightly different angle.




Kinda puts a whole new perspective on their activities

You can visit the ogc at http://www.ogc.gov.uk/

 

[mrpolly]

Could be the new symbol for male toilets.

 

[DiscoStu]

That's gold, says alot about their style of collabation :lol:

 

[raven19]

( Get your hand off it! :lol: )

Classic.

Someone paid big dollars for than new logo and design too!

 

[jonocarroll]

It's funny, but it's over a year old now.

http://www.theregister.co.uk/2008/04/22/ogc_logo/

 

[peas_and_corn]

You forget the Dinosaur comic that came before this logo was made-

Alt text: <Utah>: FINE

Email subject: awesome chat 2 seems to favour giant pictures of your avatar over legible chat. BUT THAT'S JUST A LITTLE OF WHAT MAKES IT SO MUCH AWESOMER THAN AWESOME CHAT 1!!