Alcoa in the US have come up with Aluminum Bottles that keep beer cooler longer.
Unless you are in Darwin or the the tropics why would you need it ? My beer doesn't last 50 minutes
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Beer fans nationwide chill to a Pittsburgh icon in a new aluminum package.
Leave it to Iron City, Pittsburgh Brewing Company's flagship premium lager, to take American beer where it's never gone before: into sleek, unbreakable, high-performance aluminum bottles.
For the first time in North America, beer fans will be able to enjoy a nationally distributed beer packaged in this innovative format made with Alcoa aluminum.
Aluminum bottles give the Iron City brand higher visibility in a crowded, image-conscious market. They also give beer drinkers a new way to enjoy beer -- an unbreakable, resealable container that keeps beer colder longer than glass, according to Pittsburgh Brewing. And then there's the ultimate benefit, according to PBC vice chairman Joe Piccirilli: "the consumers we tested say they think it's cool."
It's no coincidence that this marketing breakthrough was the result of a collaboration between Pittsburgh Brewing and Alcoa. They share a history of packaging firsts, including the beer industry's first pull-tab can and the first twist-off resealable cap. In this case, the team included CCL Container in Hermitage, Pennsylvania, the company that makes the bottles from aluminum supplied by Alcoa.
Unless you are in Darwin or the the tropics why would you need it ? My beer doesn't last 50 minutes
Website Link
Beer fans nationwide chill to a Pittsburgh icon in a new aluminum package.
Leave it to Iron City, Pittsburgh Brewing Company's flagship premium lager, to take American beer where it's never gone before: into sleek, unbreakable, high-performance aluminum bottles.
For the first time in North America, beer fans will be able to enjoy a nationally distributed beer packaged in this innovative format made with Alcoa aluminum.
Aluminum bottles give the Iron City brand higher visibility in a crowded, image-conscious market. They also give beer drinkers a new way to enjoy beer -- an unbreakable, resealable container that keeps beer colder longer than glass, according to Pittsburgh Brewing. And then there's the ultimate benefit, according to PBC vice chairman Joe Piccirilli: "the consumers we tested say they think it's cool."
It's no coincidence that this marketing breakthrough was the result of a collaboration between Pittsburgh Brewing and Alcoa. They share a history of packaging firsts, including the beer industry's first pull-tab can and the first twist-off resealable cap. In this case, the team included CCL Container in Hermitage, Pennsylvania, the company that makes the bottles from aluminum supplied by Alcoa.