Polar Beer
Well-Known Member
- Joined
- 27/1/07
- Messages
- 317
- Reaction score
- 0
And I think it should work well with the punters too. It's a clever combination. A reasonably priced, organic, easy drinking, boutique "steam" beer from a Melbourne micro. It could clean up in the wanna-be beer snob market. I can already hear my friends enthusiastically asking me if I've tried this. Being in bottles, it can also get into the cafe's, bars & restaurants.
From the Goat Army newsletter yesterday (14/12):
Thanks for your support this year. We've had a mental 12 months
with changes on all fronts here at Goat. Feedback from the Army
on our whole repackaging process was unreal and much apprceiated.
The Steam Ale is being embraced more enthusiastically than we
ever dreamed and is now outselling the Hightail in kegs and in
bottles. Amazing. Have a great xmas and make sure you drink some
good beer.
I'm not one of those people who hates to say I told you so. Although not sure who I was telling exactly...
I've heard they have had to brew offsite to keep up with orders. Wasn't a great fan at first, but I've warmed to this one. You can easily do a session on it. I'll be crying if it starts replacing the HTA in pubs though.
Congrats to the Goat guys.
Cheers
Polar