Interesting cider article

[Ducatiboy stu]

http://m.theaustralian.com.au/executive-living/sales-spin-clouds-reality-on-cider/story-e6frg9zo-1226785775351

 

[Not For Horses]

"So what exactly makes it European, when most of the finished product (water and sugar) is in fact Australian?"

Probably the same thing that makes Heineken or Becks or Stella European I guess.
Which is, ummm, wait I had something for this...

 

[Airgead]

"Marketing bs" is the phrase you are looking for I believe...