Count Vorlauf
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This article via BeerSweden caught my eye. Fullers is threatening to sue over use of the term "ESB" which it claims to have invented in 1971 and has trademarked in the UK and Europe. Reminiscent of DB Brewery's threats over "radler" and "summer ale". Wonder if their lawyers will come gunning for Australian or US ESBs next?
Fullers threatens to sue Swedens Sigtuna Brygghus
Posted on02 mars 2010.
London-based brewer Fullers has threatened to sue Swedish microbrewery Sigtuna Brygghus if it doesnt drop the acronym ESB from its ESB Extra Sigtuna Bitter.
Fullers, whose ESB (Extra Special Bitter) brand is considered the very definition of the style around the world, apparently doesnt believe that imitation is the best form of flattery and have asked Sigtuna to immediately drop the abbreviation from bottles of their new beer now available to order from the Swedish alcohol monopoly stores.
Reacting to the news Sigtuna Brygghuss founder Peter Forss said: Yes we have received a letter from Fullers. Our ambition is to produce great beer and not to fight with the big players. We simply dont have the resources. They claim that they own the abbreviation ESB and so well respect that and will remove it from our own bottles.
BeerSweden is currently trying to contact Fullers for a comment.
Sigtuna ESB Fullers Responds
Posted on05 mars 2010. Tags: Extra Sigtuna Bitter, Fuller's
A few days ago BeerSweden broke the news that UK brewery Fullers had threatened legal action against Swedish microbrewery Sigtuna Brygghus unless it removed the acronym ESB from bottles of its ESB Extra Sigtuna Bitter.
BeerSweden contacted Fullers to ask for their side of the story and the brewerys Export Controller Michael Campbell-Lamerton issued the following statement:
Fullers first launched ESB in 1971 and the beer has become a classic both in the UK and in our export markets. Fullers has owned this trademark in both the UK and Europe for many years and naturally, the company will seek to protect it.
We are grateful to Sigtuna Brygghus for their co-operation in this matter and wish them luck with the beer, whatever alternative name they choose to use.
Fullers threatens to sue Swedens Sigtuna Brygghus
Posted on02 mars 2010.
London-based brewer Fullers has threatened to sue Swedish microbrewery Sigtuna Brygghus if it doesnt drop the acronym ESB from its ESB Extra Sigtuna Bitter.
Fullers, whose ESB (Extra Special Bitter) brand is considered the very definition of the style around the world, apparently doesnt believe that imitation is the best form of flattery and have asked Sigtuna to immediately drop the abbreviation from bottles of their new beer now available to order from the Swedish alcohol monopoly stores.
Reacting to the news Sigtuna Brygghuss founder Peter Forss said: Yes we have received a letter from Fullers. Our ambition is to produce great beer and not to fight with the big players. We simply dont have the resources. They claim that they own the abbreviation ESB and so well respect that and will remove it from our own bottles.
BeerSweden is currently trying to contact Fullers for a comment.
Sigtuna ESB Fullers Responds
Posted on05 mars 2010. Tags: Extra Sigtuna Bitter, Fuller's
A few days ago BeerSweden broke the news that UK brewery Fullers had threatened legal action against Swedish microbrewery Sigtuna Brygghus unless it removed the acronym ESB from bottles of its ESB Extra Sigtuna Bitter.
BeerSweden contacted Fullers to ask for their side of the story and the brewerys Export Controller Michael Campbell-Lamerton issued the following statement:
Fullers first launched ESB in 1971 and the beer has become a classic both in the UK and in our export markets. Fullers has owned this trademark in both the UK and Europe for many years and naturally, the company will seek to protect it.
We are grateful to Sigtuna Brygghus for their co-operation in this matter and wish them luck with the beer, whatever alternative name they choose to use.