Coopers Premuim On The Way? Article

[brettprevans]

Age Story about Coopers wanting to crack into the Australian Premuim beer market

linky

 

[antains]

Age Story about Coopers wanting to crack into the Australian Premuim beer market

linky

"Bluetongue, for instance, holds only 0.15% of the market but SABMiller wants to boost that to 5%."

I've been a beer drinker of wider tastes than Lion Nathan and CUB since I started drinking only 12 years ago.
In that time, Boags, Coopers and Cascade have been the most preferred alternatives (in Melbourne, anyway). Not sure what the deal is in other states. James Squire is MSB is Lion Nathan, so I don't count that.
Bluetongue is coming along nicely with boutique bottle shops, but not really bars. Mountain Goat should be doing a lot better and, anecdotally, would be preferred to Bluetongue.
But, if Coopers, the number 3 brand, doesn't even have 3.5% of the market, yet, how the hell will SABMiller get Bluetongue up to 5%?
Personally, I don't think it's worthy of it. I like it, don't get me wrong, but I will be very surprised if Bluetongue out ranks Coopers in sales and hits 5% market share.

 

[tk75]

I was going to respond to the article, but my post was getting too long so I deleted it.

let me just say I think the article is full of flaws! :angry:

 

[Fatgodzilla]

I was going to respond to the article, but my post was getting too long so I deleted it.

let me just say I think the article is full of flaws! :angry:

Not flaws, journalistic licence.

That way they can excuse sloppy research work, over bearing editorial control and the fact that anyone who knows anything doesn't give a crap about the contents. When Coopers bring out a new beer, we'll all try them and judge them accordingly. For instance I do not like their light beer or their dark ale. I do like the pale and sparkling Ales. I do not expect anyone to buy two Michelob Ultras cos the first will convince you otherwise !!

 

[the_fuzz]

I have never seen what the fuss with coopers was - I personally think it is crap... h34r:

I would much rather a Squires IPA or Golden Ale over anything from the coopers range. I think people just fall for the marketing crap about the handmade BS

I would love to see MSB be brewed in the tooheys brewery thus it would then end up everywhere, however, at the moment, due to the batch sizes and fermentation periods - that is not going to happen.

The way the big breweries boost their market share is simple - give it to pubs/clubs at a price no one can refuse to get the name out their and on tap everywhere. a Company like SABMiller has the power and cash to do it, where as the little breweries like coopers do not have a chance.

Look at mountain goat for example - I would turn into a raging alco if they sound the Mountain Goat Pale Ale on tap near me, but alas, I do not see this happening in the future.

 

[tangent]

I'm amazed that the Coopers Lager seems to be doing so well. On tap everywhere in SA but I think it's a bit ****. I'd still prefer a CPA or CSA over anything that Bluetongue makes though. They're bloody awful IMO.
Notice that the companies say that they'd like yadayada% market share - that's like me saying I'd like a BJ every morning, but it isn't necessarily going to happen Sounds more like waffle to keep the shareholders happy.

 

[petesbrew]

If they brought out Best Extra Stout on tap it'd make my day....that's if it's not available already.

 

[PostModern]

I have never seen what the fuss with coopers was - I personally think it is crap... h34r:

I would much rather a Squires IPA or Golden Ale over anything from the coopers range. I think people just fall for the marketing crap about the handmade BS

I would love to see MSB be brewed in the tooheys brewery thus it would then end up everywhere, however, at the moment, due to the batch sizes and fermentation periods - that is not going to happen.

They DO make some of the MSB beers at Lidcombe. Amber ale used to be good before it moved over there, likewise the Pilsner. Now both brewed in the giant tanks in Lidcombe with Tooheys yeast. Haven't you noticed their degradation over the last 5 years?

Coopers Ales are excellent beer. "marketing crap" indeed!

If they brought out Best Extra Stout on tap it'd make my day....that's if it's not available already.

I think Adelaideans get it. We miss out over here. I once saw their dark Ale on tap in Sydney, but can't recall seeing the stout anywhere.

 

[antains]

Whats_wrong_with_Hahn:

The way the big breweries boost their market share is simple - give it to pubs/clubs at a price no one can refuse to get the name out their and on tap everywhere. a Company like SABMiller has the power and cash to do it, where as the little breweries like coopers do not have a chance.

I know what you mean, but I'm not convinced this is true, otherwise we'd all be drinking San Miguel and CUB's Empire... (not put on tap, I know.)

A product will only survive, though, as long as it has a reputation for being good, not for being cheap.

And, Tangent, I think you may be right about keeping shareholders happy. SABMiller is London-based. A lot of UK tourists come to Oz and a lot will know what we think of our beers. If I was a pommy shareholder with SABMiller, I would be a little worried about this ambitious market-share.

As for the daily BJ, well, any forecaster would tell you that ain't gonna happen. And depending on your distributor, you may not even get 5%. :lol:

 

[redbeard]

I would love to see MSB be brewed in the tooheys brewery

I thought the Golden Ale was now brewed at tooheys lidcombe ...

 

[brettprevans]

I just put the article out there. mind you I suppose I could of been a bit more desciptive about its content. And yes its a poorly written article. the best bit is when it says
"increase its national market share to 3.5% this financial year and is focusing on the premium beer market to do it"

then later in the article
"That will give the company 3.5% of the national market, on its way to an objective of 5% by 2011-12, says managing director Tim Cooper. It has concentrated on selling premium beer led by its Pale Ale and heavier Sparkling Ale"...

so they are currently producing premuim beer but want to increase thewir market share by focusing on premuim beer.... what the :huh:!! stupid writers

Coopers is great....where else would you get free viable yeast of a reliable strain

 

[Murcluf]

If they brought out Best Extra Stout on tap it'd make my day....that's if it's not available already.

It is available on tap I've seen it in quite a few pubs around the state, well thats in SA and it tastes great from tap too :beer:

 

[tk75]

Ok, I will explain myself re: my original post above...mite be a little long though...

"But the strong growth rate is slowing and Australia's third-largest beer company will have to battle a growing number of newcomers to continue its progress..."
That's crap!! The Oz beer market is going through a growth not seen since before my time(I'm 32) and globally even bigger!!

Fact - Australia is in the top 5 beer consumers globally(liters drank per head) and within the top 10 producers(capacity).

I'm also getting rather offended at the liberal use of the term 'craftbeer'...if it's anything other than VB or Crown Lager, it's regarded as a craftbeer. What about wine?? Do we regard the use of any other grape other than Chardonnay or Shiraz as a craftwine?? NO!

Fact - Beer has been made since ancient times, making beer IS a craft!(especially if you want it to taste good!)

"In an increasingly crowded market, with 11 major breweries and about 100 micro-brewers vying for drinkers according to Australian Associated Brewers..."
A crowded market?? Have these guys been to the UK or Europe?? On average there would be a minimum 2 breweries(brew pubs, etc.) for every town.

I, myself enjoy Cooper's beer, it has more flavour than the megaswill from both Foster's and Lion...granted everyone has different tastes but in my opinion they make a more 'Premium' beer than the likes of VB and Crownies. In my mind a 'premium' product is produced with higher quality ingredients(not refined to the *********, e.g. isohops) and the process in production requires greater care and time.

Times are a changing...the consumer(or at least a greater percentage) is waking up to the BS that marketing is, i.e. Just because Boony drinks crap, does't mean I have to or want to...or just because I can get a plastic toy with my beer(mind you the lacing of amphetamines does make it more appealing...for those whom have just gone "huh??", the toy is from China!!)...
Oh and let's not mention putting a great big set of TITS in the Ad

Now some may say I'm a little hypocritical in my next comment....
I enjoy JSGA buttt...never seen an ad for it so in a sense I'm not hypocritical as I have made my choice on buying this product because it is a different offering from VB/Crowny and not due to any marketing hype. I also enjoy it because it has a flavour profile to it...

Anyway I could go on and on and on...but that will do for now...I mite post some more later.

 

[the_fuzz]

Just a quick one in regards to the MSB beers - NOT A SINGLE ONE IS BREWED ON THE LIDCOMBE SITE, THERE BATCHES ARE WAY TO SMALL

Any taste difference you feel is there, has nothing to do with the Toohey's brewery

BTW - I am 100% sure about the above - I was only there yesterday

 

[beers]

Just a quick one in regards to the MSB beers - NOT A SINGLE ONE IS BREWED ON THE LIDCOMBE SITE, THERE BATCHES ARE WAY TO SMALL

Any taste difference you feel is there, has nothing to do with the Toohey's brewery

BTW - I am 100% sure about the above - I was only there yesterday

http://www.aussiehomebrewer.com/forum/inde...c=4570&st=0

 

[PostModern]

You're not going to tell me that they still brew Hahn at Camperdown are you?

 

[KoNG]

BTW - I am 100% sure about the above - I was only there yesterday

thats weird....
i thought they went there years ago.....

 

[winkle]

I was whinging to a LN brewer about the Amber ale over a year ago and he said they'd moved production of it & the pils.

 

[PostModern]

thats weird....
i thought they went there years ago.....

In that thread that beers linked on the end of page 1, Gerard talks of the Pilsner moving to Lidcombe in 2005. He was MSB's packaging line manager or something until this year wasn't he?

 

[///]

Pils has come back to Camperdown due to a lack of volume to justify the Lidcombe plant (announced a few weeks ago). Not sure on the other beers. Lidcombe also does do some yeast prep for Chuck as well.

The skill of the brewers at both sites is amazing. I'll stop there before the rant switch is flicked...

SAB and Inbev are both sniffing round locally, pic up some of the issues of Brewer and Distiller magazines and you will see the pattern. BT is a nice way to test the water before you spend serious cash.

The blocked buyout from Coopers has left them in a tough position in some respects. Tooheys usually keeps the brands and the breweries in tact when they buy out and would have afforded a level of protection from agressive groups like SAB and Inbev. Anyways, will be interesting couple of years on this front...