mikem108
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CRAFT BEER ALERT FROM MURRAYS
We Need Urgent Assistance!
Before I get to the point, I need to tell you a little story about pubs and their beer taps.
Its almost impossible for a small craft brewer to secure a tap at a Sydney pub! This, unfortunately, is a fact of life, and one that the two macro monopoly brewers in Australia would like to continue.
No matter what publicans say, the big breweries spend millions of dollars every year ensuring that the ordinary punter cannot get a choice of what they want to drink on tap at their local pub or club.
If its not long-term contracts, its ultra cheap beer deals to ensure that the millions of dollars of profits these bland beer monopolists make every year are protected and that publicans are almost never tempted to give a small brewer a go, and a chance to get a craft beer on tap.
We talk to publicans every day and the standard response is that nobody knows your beer, so it wont sell; or we can buy Tooheys New for a cheaper price!
Never mind the fact that the ingredients in our brews are a lot more expensive, or that our audience might be smaller. But no less important, these are not things your average publican gives a stuff about. They think everyone drinks Tooheys New or Carlton Draught, and if they really want choice, then have a VB Mid Strength or Pure Blonde on tap as well!
Sure there are lots of drinkers with brand loyalty to bland beers. But quite frankly, the world is passing them by. There is a whole new band of consumers (YOU!) are looking for a beer which is not mass produced, is full flavoured, and they dont mind paying for it.
This leads me to the purpose of this email. We need your help!
Murrays has convinced The Sackville Hotel at Balmain to put our Sassy Belgian Blond on tap as a trial for one month. This is a good, and potentially bad thing depending on how you look at it. In my opinion, its a very interesting beer and one of a style not normally seen in Australia. As such, nobody knows much about it, and no matter how good it is, and how many medals its already won, if it doesnt sell, its going to get the heave-ho after a couple of weeks and another opportunity for bland beer in Australia will be lost.
Granted, its the middle of winter and not really beer weather, but I implore those of you who physically can PLEASE GO TO THE SACKVILLE AT BALMAIN OVER THE NEXT COUPLE OF WEEKS AND BUY A MURRAYS SASSY BELGIAN BLOND ON TAP. SHOW THESE PUBLICANS THAT WE CRAFT BEER LOVERS AS A MARKET ARE WORTH CULTIVATING!
The Sackville Hotel
599 Darling Street
Rozelle NSW 2039
Tel: 02 9555 7555
Its my dream to see craft beer on tap in every hotel in Australia, and if its not a Murrays beer, thats fine. It doesnt have to be. Its not about the money either. If we sell a couple of kegs at The Sackville this month it wont make or break us. But by supporting our beer you will be helping me make the point that we, as consumers, want a choice and are prepared to support venues that buck the norm and are prepared to give the little guy a go!
Cheers and thank you,
Murray
I think this calls for another TEAM AHB visit to the Balmain area
We Need Urgent Assistance!
Before I get to the point, I need to tell you a little story about pubs and their beer taps.
Its almost impossible for a small craft brewer to secure a tap at a Sydney pub! This, unfortunately, is a fact of life, and one that the two macro monopoly brewers in Australia would like to continue.
No matter what publicans say, the big breweries spend millions of dollars every year ensuring that the ordinary punter cannot get a choice of what they want to drink on tap at their local pub or club.
If its not long-term contracts, its ultra cheap beer deals to ensure that the millions of dollars of profits these bland beer monopolists make every year are protected and that publicans are almost never tempted to give a small brewer a go, and a chance to get a craft beer on tap.
We talk to publicans every day and the standard response is that nobody knows your beer, so it wont sell; or we can buy Tooheys New for a cheaper price!
Never mind the fact that the ingredients in our brews are a lot more expensive, or that our audience might be smaller. But no less important, these are not things your average publican gives a stuff about. They think everyone drinks Tooheys New or Carlton Draught, and if they really want choice, then have a VB Mid Strength or Pure Blonde on tap as well!
Sure there are lots of drinkers with brand loyalty to bland beers. But quite frankly, the world is passing them by. There is a whole new band of consumers (YOU!) are looking for a beer which is not mass produced, is full flavoured, and they dont mind paying for it.
This leads me to the purpose of this email. We need your help!
Murrays has convinced The Sackville Hotel at Balmain to put our Sassy Belgian Blond on tap as a trial for one month. This is a good, and potentially bad thing depending on how you look at it. In my opinion, its a very interesting beer and one of a style not normally seen in Australia. As such, nobody knows much about it, and no matter how good it is, and how many medals its already won, if it doesnt sell, its going to get the heave-ho after a couple of weeks and another opportunity for bland beer in Australia will be lost.
Granted, its the middle of winter and not really beer weather, but I implore those of you who physically can PLEASE GO TO THE SACKVILLE AT BALMAIN OVER THE NEXT COUPLE OF WEEKS AND BUY A MURRAYS SASSY BELGIAN BLOND ON TAP. SHOW THESE PUBLICANS THAT WE CRAFT BEER LOVERS AS A MARKET ARE WORTH CULTIVATING!
The Sackville Hotel
599 Darling Street
Rozelle NSW 2039
Tel: 02 9555 7555
Its my dream to see craft beer on tap in every hotel in Australia, and if its not a Murrays beer, thats fine. It doesnt have to be. Its not about the money either. If we sell a couple of kegs at The Sackville this month it wont make or break us. But by supporting our beer you will be helping me make the point that we, as consumers, want a choice and are prepared to support venues that buck the norm and are prepared to give the little guy a go!
Cheers and thank you,
Murray
I think this calls for another TEAM AHB visit to the Balmain area
h34r: ), but the more craft beers on tap anywhere, that it getting drunk, can only be a good thing for the long term beer market. Full points to Murrays for taking this on. 
