Price and distribution are the drivers big time!That survey says more about marketing than beer.
ironically the only one out of the beers listed I would drink is Corona.Gotta love this comment from the news.com.au website:
Oki doki of Carlton Posted at 11:59 PM May 29, 2012
The real mystery is how they get the cats to squat over so many bottles...... A shocking drop... Only surpassed by 3.1% of sadists drinking corona.... That is enough to drive a man to drink!
GOLD! :lol:
The other point is - whilst I try to educate those close to me - family & friends - about better beer, with varying success (my brother says "tried a lot of craft beers - they're all meh - and more expensive than <insert Eurolager>" - I can understand, Dan's craft offerings can be a bit bland at times) - do I want the average ocker, bogan suddenly clueing onto craft beer?
This might sound classist, but realistically, beer's image (quite a lot of it self-promoted) is that it is a swillers drink, made for Daz, Gaz, Shaz or Baz to knock a dozen of them over in a night, belch like an impacted bullock and recycle the next day as VB. Taste, flavour or quality are not high on their agenda.
If I drink craft beer, and someone sees me a. with a glass, not just a stubbie and/or b. if I can't get a glass, a stubbie of something without a canary yellow or bottle green label (or in a clear bottle) - they are immediately going to think "he's drinking something different" - and differentiate me from the pack.
I don't care about being differentiated from the pack, because I'm self-obsessed (I'll leave that to Corona drinkers with their lemon poking out of the bottle) - I want to be differentiated from the pack, because I drink beer not as an exercise in overconsumption of a poor, cheap, badly tasting, industrially produced drink, but because a well made beer is a tasty, complex drink born of its creator's care and creativity in it's own right and I wish to consume it for flavour and in moderation.
Wine can be the same too, but I prefer good beer. If there is no good beer, and I don't feel like anything else, I'll drink water. I did at work's Melbourne Cup function last year.
So my answer is - leave megaswill to those who drink it to get drunk. Let the craft beer (and brewer's effort) be left for those who appreciate it for what it is.
Goomba
Beer is traditionally/historically a working person's/peasant's drink. The industrialised version of that (a la the blokey image of which you speak) is shit irritating marketting but by the same token, I'd like to see beer remain accessible to the people who made it what it is. God forbid it become the domain only of toffs.
I'm also not such a beer snob that I would turn down carlton draught/whatever at a work function as beer also has and always has had a context. I won't eat sheep's eyeballs at home but if I got offered one among people who consume them regularly, I'll have a nibble. If the nibble makes the pain and social awkwardness of hanging out with some of my managers get dulled a bit, then all the more reason.
Snobbery and beer appreciation/knowledge are separate things.
I'm not sure this above article should be a big surprise to anyone. Do any of you guys listen to pop music or mainstream radio or watch commercial television?
Tooheys Extra Dry 4.4 per cent
i think it was my effort alone that put them above CUB mid with my effort at the local footy club last wed watching the footy...
F$#% i was crook the next day :icon_vomit:
taught me not to drink megaswill :lol:
Tooheys Extra Dry 4.4 per cent
i think it was my effort alone that put them above CUB mid with my effort at the local footy club last wed watching the footy...
F$#% i was crook the next day :icon_vomit:
taught me not to drink megaswill :lol:
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