I asked this same question to Chris White from White Labs when he was here in Brisbane. His recommendation was either:
1. Pitch at ale temps and slowly chill to lager temps. Apparently the odd flavours don't develop that early because the yeast is multiplying rahter than fermenting. By the time it starts fermenting, it's at the right temp. He said to bring it down over around 8 - 12 hours.
2. Pitch at ferment temp by increasing the pitch rate.
Chris recommended option 1.
Yes Julez , you should be right to pitch you're yeast. Aim to have around 18C pitch then keep it to where you can keep around 10c for fermentation. By the time the temp drops the yeast should ahve started working.
This method works well for most people.
Lagers
i pitch mine at 18 deg and chill over night to 10 deg.
It takes a day or 2 to get going but thats normal for a lager yeast.
kick back and let it go nice and slow for a couple of weeks
cheers
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