Wouldn't it be nice if it made the megaswill brewers decide to use 100% malt! Then again, I think they would rather boost the price than stoop to those levels!
You kidding ? If they significantly changed the recipe, the industry (ie Fosters and LN) would lose a very big beer market. The vast majority of Aussie beer drinkers, whether they know it or not, don't want a 100% malt beer. To most Aussies, VB/Carlton/New/Whatever is a very satisfying brew.
There is often a lack of perspective here at AHB, what with most members/regular home-brewers having an articulate pallette by comparison to the masses (irrespective of BJCP-Validated tastebuds). That's not to say that we
fundamentally enjoy our choice of poison any
more than the guys who stop in at the local for a few coldies. To many blokes (and girls) on a Friday night after the working week is over, a nicely chilled megaswill schooner amongst mates is their weekly introduction to heaven, all that is good with the world & beyond.
Don't get me wrong, I ******* hate drinking megaswill. But if that's what most people enjoy, then therefore that's what the megabrewery will keep on making for them. There won't be any more malt additions in a hurry.
Pay more for ingredients and lose customoers ? That's not a good fiscal projection.
I have no issue with cheap beer being made from cheap ingredients. I'd never class it as good but not everyone has $9-20 to spend on a glass of whatever they fancy (and believe me I fancy them all) whenever they have after work drinks. I'll happily go to a mate's barbie and sink a Melbourne. I won't dissect the malt and hop profile nor spout on about it being wonderful because it's not. It does, however have a place.
What I do have an issue with is cheap or badly made beer trumped up and marketed as premium quality (and priced accordingly). See Crown Lager for a prime example.
Yea and the suited tosspots who start talking it up, like it's the sweat from Mother Mary's forehead. A gold label and some well-defined script choices do wonders from the marketing world perspective. The way the Crown Lager brand makes people feel is the success story, it has little to do with the beer inside.
My supplier of beer (employed at an indie store with a huge range) has said that he sees a similar mindset with ******s who come in to the shop, presenting theselves as the 'step above' kinda guy in the beer lover stakes, and openly rattles on about how their choice in James Squire sets them apart from the 'common' beer drinkers.
In a ******* store that sells the Rogue range, 10+ choices of lambic, a huge selection - 60+ - of Euro ales, along with some very fine wines, both red & white.
So the JS drinkers (in this instance - and to my beer providor's mind) come across as *********. My point is, MARKETING is everything to most people, not the flavor/quality of the beer.
I also have an issue with the same bland ingredients being remarketed as something new to boost sales. Carlton Draught is fine, light beers have a place (not on my tongue generally but anyway) but Carlton Mid? XXXX mid? VB mid? Carlton with a twist of lime? (mmmmmm one for the ladies..and supposedly a beer for the non beer drinkers. What a great idea).
Wasn't there a commercial beer a couple of years back, perhaps Toohey's, that had a whack of (supposed) Vodka in it ?
Hardly the 'Dirty Pint' when it's built into the product.
Just to give this whole megaswill thingy a sense of perspective.
Indeed. Kraft Slices (that 'cheese spread' product & rebadged variances of same) will never be off the market. I once saw that they tried to mix it with vegemite, all in the one slice. WTF is that all about ? A Twist of lemon, for sure. But never as satislying as when you add it yourself.
Workers Beer at Workers' prices
You can get it killing a cow, dragging a plough, my God I'm getting it now
Workers Blue & White. Make no mistake, the 'Corporate' drinker loves the concept, the flavour, the brand, of VB just as much as Joe Boilermaker & Terry Carpenter. We might exclude high-level executives though, they often seem to be attracted to "Premium" brands such as Heinekin >Insert LOL Here<
(staggers off to the kegerator) B) B)
:icon_offtopic: Where is Staggalee these days?