Maybe call me a responsible parent, or a wowser, but this is wrong on so many levels.
On the upside it doesn't actually contain alcohol.
Beers,
Doc
Non-alcoholic 'beer' targets Japanese children
By UNITED PRESS INTERNATIONAL
Published August 5, 2005
OGI, Japan -- A Japanese company, unable to sell a juice that tastes like an exotic plant, has found that the same concoction is popular among consumers as "Kidsbeer."
"Even kids cannot stand life unless they have a drink," is the advertising slogan.
The alcohol-free drink started as a sweet carbonated beverage sold at a restaurant in Fukuoka named Guarana after its principal ingredient, a South American plant. When restaurateur Yuichi Asaba decided to rename the drink "Kidsbeer," it became much more popular, Kyodo News Service reports.
Asaba licensed the drink to the beverage manufacturer Tomomasu, which cut the sweetness and gave "Kidsbeer" a beer-like head. The company began shipping a modest 200 bottles a month in 2003, which has grown to 75,000 bottles a month as more restaurants and stores began selling "Kidsbeer."
On the upside it doesn't actually contain alcohol.
Beers,
Doc
Non-alcoholic 'beer' targets Japanese children
By UNITED PRESS INTERNATIONAL
Published August 5, 2005
OGI, Japan -- A Japanese company, unable to sell a juice that tastes like an exotic plant, has found that the same concoction is popular among consumers as "Kidsbeer."
"Even kids cannot stand life unless they have a drink," is the advertising slogan.
The alcohol-free drink started as a sweet carbonated beverage sold at a restaurant in Fukuoka named Guarana after its principal ingredient, a South American plant. When restaurateur Yuichi Asaba decided to rename the drink "Kidsbeer," it became much more popular, Kyodo News Service reports.
Asaba licensed the drink to the beverage manufacturer Tomomasu, which cut the sweetness and gave "Kidsbeer" a beer-like head. The company began shipping a modest 200 bottles a month in 2003, which has grown to 75,000 bottles a month as more restaurants and stores began selling "Kidsbeer."