So Kurtz is both wrong and right all at the same time.
Kurtz is many things at the same time !!!
You are certainly correct Blue Tongue does label a product Lager, and another Pilsener (in the green ), which I think is a decent beer, even with the Amarillo !!!!!
I guess what needs to be pushed is (surprise left field comment from Kurtz) is Education....shock horror etc but the Education really needs to come from the bottle shop as well, or indeed primarily.
I can walk into any bottle shop and buy a beer that is just like VB, or LCPA or Hoegaarden, it even says so on the label!! My local bottle shops are crowded with fresh(ish) examples of possibly hundreds of beers and as I do not suffer from MSP I have tasted (often critically) a decent proportion of them but then I am not the average punter who would really like some good advice (pre-checkout) about some of these beers..trust me, it will and is happening.
Most LHBS have a good knowledge of what they are selling (the one's with various glass smoking accessories perhaps not), and lets face it, without them our hobby would not exist and as such I support them sometimes too much, but I am equally aware that as the public punters beer appreciation increases which it is, and as that percentage of punters (small perhaps in percent but large in numbers) decide to dabble in brewing then the shelf kit with 20gms of cascade really aint gunna cut the mustard.
Brewing here will continue to grow, Education and eradication of MSP will see us through !!
Kurtz