Horses for courses mate, I just think when someone states that you can't make a beer as bright as a filtered beer (finings or not) it need to be addressed.
No....I said
my beers, as bright as they might be will never be as bright as (my) filtered beers.
When I filtered beers my process was similar to that now.
Chill to somewhere around 3-8 degrees, add 5gm of gelatine to 300ml 70ishC water, stir to dissolve, maybe let sit for a minute, chuck it into the beer, drop temp to just sub-zero and hold for 48 hours or more.
I then filtered the beer, the filter had a more than just noticeable amount of crap in it and the beer was crystal bright.
The beer was also stripped somewhat.
Now, these days I follow the same process but omit the filter, the beer drops bright, but not, as I noted, for my beers, as the filtered version. Of course it could be that the observed crud left in the filter is under normal circumstances totally invisible.
Its quite simple really, take an unfiltered bright beer at zero C , filter it and observe the crud, the compare it to the crud left in the filter after a filtered bright beer is filtered at zero C.
Of course it goes without saying that if you filter your beer at higher temp than you drink it at you are wasting your time.
In precis: I do not filter, I produce bright beer, the beer I produce is not as and never will be as bright as the same beer filtered and this can be proven by far better methods than one eye observing.
K