yankinoz
Well-Known Member
- Joined
- 16/2/12
- Messages
- 1,066
- Reaction score
- 386
By now many AHBers will have seen this ad:
At one end of a bar sits a guy who looks like a castaway, or he's come down from the mountains to warn everyone the world's about to end. He's alone except for a couple at a table well away from him. His beer? It's suspiciously red, must be one of them weird brews made in someone's shed.
The camera pans to the more populated half of the room and a young, clean-cut, happy-looking male who's just ordered a beer that's a pale straw colour. The narrator informs us he's getting a CUB pale ale that has “drinkability.” I suppose that means bland.
If the aim is to recapture core craft-beer drinkers, people who like flavourful brews in varied hues, it's a bad strategy. The pale ale is available only on tap, they say, so I suspect they're aiming at a crossover group and that it's one more try at crowding competition off lines of taps.
At one end of a bar sits a guy who looks like a castaway, or he's come down from the mountains to warn everyone the world's about to end. He's alone except for a couple at a table well away from him. His beer? It's suspiciously red, must be one of them weird brews made in someone's shed.
The camera pans to the more populated half of the room and a young, clean-cut, happy-looking male who's just ordered a beer that's a pale straw colour. The narrator informs us he's getting a CUB pale ale that has “drinkability.” I suppose that means bland.
If the aim is to recapture core craft-beer drinkers, people who like flavourful brews in varied hues, it's a bad strategy. The pale ale is available only on tap, they say, so I suspect they're aiming at a crossover group and that it's one more try at crowding competition off lines of taps.
