+1 to thismanticle said:Expensive gimmick. Hope it lives up to expectations but I'd rather a nice single malt or single cask whisky for the price.
I find brewdog's marketing strategies mostly irritating and wish they'd concentrate on making good beer. It's very 'look at what I done'.
Hi MHBMHB said:Fortify - is a technical term, it literally means to make stronger, it covers any of the usual methods and some not so usual. Not just limited to adding distilled ethanol to a product.
Would you believe someone tried to patent adding Acrylamide to wine to chemically suck up water and make the wine stronger, while avoiding the tax implication of distilling.
Mark
To be fair their "normal" beers are great though. Punk IPA is a great IPA and Dead Pony is a great session beer. Unlike Brewmeister, who make shit beers, Brewdog at least have some good beers to back up the gimmicks.manticle said:Expensive gimmick. Hope it lives up to expectations but I'd rather a nice single malt or single cask whisky for the price.
I find brewdog's marketing strategies mostly irritating and wish they'd concentrate on making good beer. It's very 'look at what I done'.
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