In fairness, it does look like they are just setting up....
however, I agree that DM or 1st choice has at least as much (if not better) range atm. Absolutely agree that they need some SA Micro on there. If they are advertising via their very name that they are SA, they should really attempt, at least in my (case swap beer befuddled brain) opinion push the locality a bit.
And when I went to the English section, I huddled in a corner, crying, feeling very girlish, mumbling the lyrics to Life In A Northern Town, over, and over. I had to put on my Miners hardhat to remind me that I have testicles.....Ummm....too 'trendy', not classic English. The kind of stuff that Al Murray would poke fun at. (im(humble)o)