Vb Back To Full Strength

[petesbrew]

http://www.news.com.au/business/aussie-bee...i-1226464247134

 

[fcmcg]

That's it...
I'm ditching brewing AG on my HERMS and going back to drinking VB :lol:

 

[doon]

The complaint letter attached to the article was written by the blokes wife. Kind of says it all about vb drinkers

 

[dougsbrew]

a snipet -

He will today write to beer drinkers in a full page letter saying CUB "had got it wrong" when it decided to tinker with the classic brew.

haha, thats what happens when you let accountants take control of the brewing..
and i bet they wont return to totally original recipe, ie- source the highest aa hops and extract the bageezas out of the grain.

 

[Steve@PMF82]

Yeah and VB drinkers have such sophisticated palates that can tell the difference of 0.3%alc
Wonderful marketing

 

[Nick JD]

"Mike! Change that order with CSR from sixty five to seventy tonnes this week, mate!"

Fixed.

 

[QldKev]

Increasing the alcohol content is likely to anger health groups, but CUB said the increase was minimal as each VB would remain at its current 1.4 standard drinks.



I wonder does this mean they are on the serving size 'down sizing' with the full strength beers, will it be a 355ml or really bend the drinkers over for a 335ml?


QldKev

 

[dougsbrew]

good point kev. or maybe their accountant is struggling with maths..

 

[markymoo]

nah its just good old rounding...

375mL at 4.6% = 1.358 std drinks rounded up to 1.4
at 4.9% - 1.446 std drinks rounded down to 1.4

 

[Liam_snorkel]

I guess the long necks wont be going back up to 800ml

 

[tallie]

Increasing the alcohol content is likely to anger health groups, but CUB said the increase was minimal as each VB would remain at its current 1.4 standard drinks.



I wonder does this mean they are on the serving size 'down sizing' with the full strength beers, will it be a 355ml or really bend the drinkers over for a 335ml?


QldKev

And we all know how well that went down last time.

It seems more to do with rounding. Based on this, I get 1.36 std drinks at 4.6% and 1.449 std drinks at 4.9%; both of which round to 1.4 (just!).

Cheers,
tallie

Edit: too slow - beaten by markymoo

 

[petesbrew]

They're just getting bigger funnels for the cats to squat over.

 

[fraser_john]

Might grab a couple of long necks now and then a couple when they swap back to the "old" recipe.

Do a double blind taste test at the next club meeting and test out peoples palates to see if they can distinguish between them and what the feeback was, apart from :icon_vomit:

 

[Lord Raja Goomba I]

They're just getting bigger funnels for the cats to squat over.

Someone was going to say it sooner or later

 

[Fatgodzilla]

good point kev. or maybe their accountant is struggling with maths..

all accountants I know struggle with maths .. that's not our forte. We have computers to do the maths. We specialise in the rounding off though!

 

[Lord Raja Goomba I]

all accountants I know struggle with maths .. that's not our forte. We have computers to do the maths. We specialise in the rounding off though!

And creative reorganising!

 

[Nick JD]

I just heard on JJJ the manager of VB (that's what they called him) say that it was going to cost them ten million dollars to go back to 4.9%.

I've sent them an email telling them to get Brewmate, "lock ingredients" and reduce your volume until you have the correct percentage.

Not sure if they'll do it - as I billed them for 9.5 million, so they would have money left to change the labels.

 

[tallie]

I just heard on JJJ the manager of VB (that's what they called him) say that it was going to cost them ten million dollars to go back to 4.9%.

I've sent them an email telling them to get Brewmate, "lock ingredients" and reduce your volume until you have the correct percentage.

Not sure if they'll do it - as I billed them for 9.5 million, so they would have money left to change the labels.

$10M is the amount of extra excise tax they'll need to pay. Whilst the immediate wholesale price will remain unchanged, I'm sure they'll pad out future price increases to eventually absorb it.

Cheers,
tallie

 

[Nick JD]

$10M is the amount of extra excise tax they'll need to pay. Whilst the immediate wholesale price will remain unchanged, I'm sure they'll pad out future price increases to eventually absorb it.

Cheers,
tallie

So they offered cheaper VB when they changed it to 4.6%?

Sounds like they robbed Peter to pay Paul, and now Peter's asking for it back. Zero net change.

Ten million of free advertising though. Even people who HATE the stuff are talking about it.

 

[tallie]

So they offered cheaper VB when they changed it to 4.6%?

Sounds like they robbed Peter to pay Paul, and now Peter's asking for it back. Zero net change.

No, apparently it was going to be reinvested in the brand :huh: . In fact, they actually jacked up the price at the same time . I wonder where those investment advisors are today...

Ten million of free advertising though. Even people who HATE the stuff are talking about it.

Any publicity, etc, etc. Mind you, I get the feeling the horse might have bolted with this one.

Cheers,
tallie