Lover of Beer
- Reaction score
And we all know how well that went down last time.Increasing the alcohol content is likely to anger health groups, but CUB said the increase was minimal as each VB would remain at its current 1.4 standard drinks.
I wonder does this mean they are on the serving size 'down sizing' with the full strength beers, will it be a 355ml or really bend the drinkers over for a 335ml?
$10M is the amount of extra excise tax they'll need to pay. Whilst the immediate wholesale price will remain unchanged, I'm sure they'll pad out future price increases to eventually absorb it.I just heard on JJJ the manager of VB (that's what they called him) say that it was going to cost them ten million dollars to go back to 4.9%.
I've sent them an email telling them to get Brewmate, "lock ingredients" and reduce your volume until you have the correct percentage.
Not sure if they'll do it - as I billed them for 9.5 million, so they would have money left to change the labels.
So they offered cheaper VB when they changed it to 4.6%?$10M is the amount of extra excise tax they'll need to pay. Whilst the immediate wholesale price will remain unchanged, I'm sure they'll pad out future price increases to eventually absorb it.
No, apparently it was going to be reinvested in the brand :huh: . In fact, they actually jacked up the price at the same time . I wonder where those investment advisors are today...So they offered cheaper VB when they changed it to 4.6%?
Sounds like they robbed Peter to pay Paul, and now Peter's asking for it back. Zero net change.
Any publicity, etc, etc. Mind you, I get the feeling the horse might have bolted with this one.Ten million of free advertising though. Even people who HATE the stuff are talking about it.