Maybe if CUB were to go down this track there will be a Big Ad with chicks in it 
Beers,
Doc
German brewers raise a 'healthy' glass to the untapped female market
By Kate Connolly in Berlin
German brewers are trying to tap into the female market with "health beers" that claim to do everything from calming the mind to preventing cancer.
While some avoid the "beer belly" image by mixing their beers with fruit juice or diet colas, others have gone further by claiming their products can change lives for the better.
Karla beer is a mix of hops and herbs and is low in alcohol
According to its makers, "Karla", a honey-coloured beer in a curvy transparent bottle, brings "calmness and equilibrium" thanks to its mix of hops and herbs and its low alcohol content of one per cent. "Karla Well-Be," meanwhile, boasts ingredients such as folic acid, lecithin soya extract and vitamins which "add to the body's well-being".
"Xan", from the Bavarian brewery, Weihanstephan, is said to help stop cancer due to its high content of xanthohumol, an anti-oxidant whose anti-inflammatory properties supposedly also relieve heart problems, osteoporosis and even malaria.
Chemists in Saarland claim to be so convinced by the health benefits of "Karla" they have started stocking the "Frauenbier" (ladies' beer) at 1.22 a bottle.
"On some days I sell more beer than aspirin," said one chemist, Andreas Kugler, in Bexbach. Manuel Meisner, a chemist from Ottweiler, said that some customers have even started buying the beer instead of sleeping tablets.
But addiction experts are highly sceptical of the development.
"Beer is not healthy and has no place in the chemist," said Rolf Hllinghorst, head of the German Centre for Addiction Queries. "Now everyone can say 'my beer consumption is not serious, after all you can buy it in the chemist'."
Three quarters of German men are regular beer drinkers, against just 29 per cent of women. In contrast, in the UK and Spain the percentage of female beer drinkers is around 40 per cent.
Beers,
Doc
German brewers raise a 'healthy' glass to the untapped female market
By Kate Connolly in Berlin
German brewers are trying to tap into the female market with "health beers" that claim to do everything from calming the mind to preventing cancer.
While some avoid the "beer belly" image by mixing their beers with fruit juice or diet colas, others have gone further by claiming their products can change lives for the better.
Karla beer is a mix of hops and herbs and is low in alcohol
According to its makers, "Karla", a honey-coloured beer in a curvy transparent bottle, brings "calmness and equilibrium" thanks to its mix of hops and herbs and its low alcohol content of one per cent. "Karla Well-Be," meanwhile, boasts ingredients such as folic acid, lecithin soya extract and vitamins which "add to the body's well-being".
"Xan", from the Bavarian brewery, Weihanstephan, is said to help stop cancer due to its high content of xanthohumol, an anti-oxidant whose anti-inflammatory properties supposedly also relieve heart problems, osteoporosis and even malaria.
Chemists in Saarland claim to be so convinced by the health benefits of "Karla" they have started stocking the "Frauenbier" (ladies' beer) at 1.22 a bottle.
"On some days I sell more beer than aspirin," said one chemist, Andreas Kugler, in Bexbach. Manuel Meisner, a chemist from Ottweiler, said that some customers have even started buying the beer instead of sleeping tablets.
But addiction experts are highly sceptical of the development.
"Beer is not healthy and has no place in the chemist," said Rolf Hllinghorst, head of the German Centre for Addiction Queries. "Now everyone can say 'my beer consumption is not serious, after all you can buy it in the chemist'."
Three quarters of German men are regular beer drinkers, against just 29 per cent of women. In contrast, in the UK and Spain the percentage of female beer drinkers is around 40 per cent.
