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Coopers own 60% of Morgans, but run it as their "luxury" division - I've always found Morgans to be a bit more along the lines of Coopers' premium range as opposed to their supermarket range.
Morgans have actually done well out of the deal. When I ran a LHBS in Maryborough QLD in the late 1970s Grant Sampson was the main contact at Brigalow, then later branched out on his own to found Morgans.


“In September 2001, the company invested in Morgan's Brewing Company Pty Ltd (”Morgan's Brewing“) through its acquisition of 60% of the company's issued capital for $1.5 million. The company's remaining 40% interest is held by two members of the company's senior management team. Morgan's Brewing operates in the home brew industry and predominantly markets to independent home brew outlets.

”During 2002, Coopers sold its malting operations to Ausbulk Limited for $15.2 million. The sale also involved the implementation of a five year renewable supply agreement for malted barley with Ausbulk Limited.

\u201cThe Leabrook Farms honey operation was sold at the end of October 2002 to Spring Gully Pickles for $0.5 million. The sale of Coopers' malting and honey operations reflected a move away from non-core activities following the relocation of brewing operations to Regency Park.

“During 2003, the company purchased a 75% interest in a new company, Premium Beverages Pty Ltd (”Premium Beverages“). The company was created to undertake the national distribution and promotion of Coopers' beer products outside South Australia and the Northern Territory. In addition, Premium Beverages distributes and promotes the imported product Budweiser. The remaining shareholding in Premium Beverages is owned by American Beverage Distributors Pty Ltd which initially held the licence to distribute Budweiser in Australia. Coopers increased its interest in Premium Beverages to 80% in 2004, and the licence to distribute Budweiser has since been assigned to Premium Beverages.”
 
Beer for a year, 52 tins. Do they assume we drink 1 batch worth a week? A cool 1200l of beer should probably end your liver before the year's out.
 

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