manticle
Standing up for the Aussie Bottler
I'm sure he's very business savvy and knows his market well but knowing the future market is important (I won't suggest as important) as is knowing the current one.roger mellie said:Interesting point of view Manticle - and a voice of reason in what has really become a wind up thread. I think that was the point in the beginning - I appreciated Elz and my mate Wobbly for raking the coals. I completely disagree with some of the elitist comments made here - I can only speak for myself here - Im not ******* elitist.
I would make the point that I believe my beers have always been good - that I have made some ordinary beers in the WW - but that I can (IN MY OPINION) not put any blame on the fermenting/post boil temperature control/carbonation/introduction of any O2 now. The fact that post boil - I cool and dump in the WW - then set the temp and pitch at a consistent temp - knowing there is a minute change of an infection as the WW allows me to purge the headspace with CO2 and put a positive pressure on the wort prior to pitching. In other words - I believe I have made one aspect of beer making a given, ticked that box and moved my focus onto the first half of the puzzle - hitting targets, repeatability, you know what I saying. This is no bad thing and was the main reason for me buying one of these.
When I say I know Ian Williams - I have met him a number of times and I have brought up the cost of the WW and this being a barrier for 'acceptance by the masses'. Without giving too much away I think WW really struggled in their first years - they are probably only just solvent. I don't think Ian is getting rich off these things, but I know he is passionate and a pretty canny judge of what his market is. I don't think he sees this place as his market.
So the points you make about value engineering and possibly a more realistic price probably hinge on how many units he can sell and how that flows into increased sales, is a valid one.
I wouldn't expect a price reduction any time soon.
I did see one for sale 2nd hand in NZ for 3000 - which depressed me - I thought they would hold their value better than that - but this is a lifetime purchase - no question.
Time for this thread to die - along with the rest of them - for Stuey to polish up his shiny silver Moto Guzzi clone, pack his multimeter and set off for his Latte and dream about red bikes - as I shall.
Im the immortal words of the great man
Screw you guys - I'm going home.
RM
The response here is fairly typical but if you dig deeper, there is info that could be useful. WW is marketed at homebrewers at some kind of level. That level could maybe be increased - price may not be the thing that needs reduction, just functionality might need to be increased. Add an optional feature for wort production, add a second/third vessel for maturation while a third is fermented, etc.
Braumeister was criticised for price when it first came out (and I can afford neither system) but its appeal is undeniable and the company acknowledges its market, accepts feedback and makes improvements based on that. WW is an HB system. Feedback, negative or positive from HB guys should help the product and its appeal grow.