Carlsberg - 2008 Victorian Beer Of The Year?

[glennheinzel]

Foster's to brew, sell Carlsberg beers in Australia
Asia In Focus (05-17-2007)


SYDNEY, May 17 Asia in Focus - FOSTER'S GROUP LTD (ASX:FGL) and CARLSBERG BREWERIES A/S have entered into a long-term agreement for Fosters to brew, market, sell and distribute Carlsbergs beer brands in Australia. Foster's chief executive Trevor O'Hoy says the combination of Fosters brewing experience, marketing strength and sales reach, with the heritage of Carlsberg which is one of the world's top 10 international beer brands, will be a winning formula.

* Carlsberg president and chief executive Nils S. Andersen says the agreement is a great outcome for Carlsberg.

* The agreement, effective from 1 July 2007, includes the Carlsberg, Carlsberg Elephant and Tuborg beer brands.

 

[Fents]

Beers ok but the free tshirts are better!

 

[PostModern]

No offense to the guys that brew for the mega breweries in Australia in the following:

I really hate when renowned, distinctive beers from a particular location are then brewed off shore. The resulting beer is never as good as the original beer. Be it differences in water chemistry, malt, hops, yeast or just the shape and size of the fermenters, at best you get a beer the same colour and carbonation as the original, never the same taste. As I see it, the only reason that breweries make licensing arrangements like this are for the benefit of the bean counters and shareholders of the involved corporations. The beer drinking public is always left worse off.

Each time this happens, I feel like putting on a black arm-band. Bring on the micro revolution!

 

[bugwan]

No offense to the guys that brew for the mega breweries in Australia in the following:

...... As I see it, the only reason that breweries make licensing arrangements like this are for the benefit of the bean counters and shareholders of the involved corporations. The beer drinking public is always left worse off.

Each time this happens, I feel like putting on a black arm-band. Bring on the micro revolution!

I wholeheatedly agree. Not only that, the locally made product is classed on a premium, imported pricing scale. So we pay more for a product that costs the brewer no more to make.

I send a message to the brewery every time I don't drink one of their beers... I doubt they'll even notice.

 

[Malnourished]

Each time this happens, I feel like putting on a black arm-band.

Come on now... I agree with everything you say about it being misleading and that the beers taste completely different (tried Stella lately? It's just like Carlton Draught!) But does it really matter if Carlsberg/Becks/Stella/Tuborg/Asahi/Fosters is brewed under contract? The reason they do it is that 99% of their customers can't tell/don't care about the difference. And now punters can buy "Tuborg" for $40 a slab! It's win-win as far as the majority are concerned.

When it starts happening with good beers then I'll get pissed off. But of course it won't - any brewery that cares enough to brew good beer wouldn't bother with something like this.
:beer:

 

[warrenlw63]

That's why they're called "brand loyalists" you could basically serve them **** on a shovel. So long as it makes a lifestyle statement they're happy little campers. :beer:

Warren -

 

[Lukes]

Poor old bloke just turned in his grave.

Bring on the same price as imports aussie swill. :lol:

If we are lucky you might even get it a sporting event or concert @ $7.50 a plastic cup..

 

[PostModern]

I don't mind the odd six-pack of Euro-lager at a barby or party but now it's Pseudo-Euro-Lager. (I hereby coin the term "Pelly" for the collective lot of them). Stella, Becks, Heineken, now my latest stand-by, Carlsberg! It does effect me, so it annoys me.

 

[glennheinzel]

I think that the latest Basic Brewing Radio podcast features a micro brewer who doesn't want to expand his capacity too much because he knows that beer quality will drop.

It is refreshing to see someone care so much about their beer that it limits their earning potential, however I can also understand that people get into the business to make money so why not license off the production of beer because it equals more money with less work.

 

[Malnourished]

I don't mind the odd six-pack of Euro-lager at a barby or party but now it's Pseudo-Euro-Lager.

I don't mind them either, but it's not like there's any shortage of Euro-lagers. There's always some obscure new German pils going cheap down at my local supermarket bottle-o.

I'm really digging Kaiserdom Pils at the moment, $12 a 6-pack for a beer from Bamberg is a big winner. Then there's always Pilsner Urquell and Budvar. When they start contract brewing them I'll be complaining right alongside you.

 

[SpillsMostOfIt]

I commend the Fosters Group for identifying ways of reducing greenhouse gases and helping ensure the survival of the planet.

It takes a greater volume of greenhouse-producing petroleum products to ship European beers here than the volume of the beer itself.

Are you not prepared to endure a small drop in the quality of a luxury product you rarely purchase (being home-brewers) to help save the planet for your children and your children's children?

Now, can someone help me please? I seem to have my tongue stuck in my cheek and can't get it out...

 

[PostModern]

I don't mind them either, but it's not like there's any shortage of Euro-lagers. There's always some obscure new German pils going cheap down at my local supermarket bottle-o.

I'm really digging Kaiserdom Pils at the moment, $12 a 6-pack for a beer from Bamberg is a big winner. Then there's always Pilsner Urquell and Budvar. When they start contract brewing them I'll be complaining right alongside you.

From another forum:

SABMiller announced a joint venture with CCA in August 06 saying that they were hoping to be operational by christmas 06 following the fulfilment of certain conditions. One of those being the termination of its previous licensing contract. The ventures company will be known as Pacific Beverages Pty Ltd and they will import and perhaps eventually locally brew Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft.

So there you go.

 

[Malnourished]

So there you go.

Yeah, I suppose with SABMiller in charge it's entirely possible. Hadn't thought of that.

Apparently Plzeň and surrounds is experiencing a minor boom in microbreweries since the South Africans moved in. Several of the old Czech brewers who lost their jobs have started their own micros, which sounds rather exciting.

 

[PostModern]

Yeah, I suppose with SABMiller in charge it's entirely possible. Hadn't thought of that.

Apparently Plzeň and surrounds is experiencing a minor boom in microbreweries since the South Africans moved in. Several of the old Czech brewers who lost their jobs have started their own micros, which sounds rather exciting.

I'll be excited when Fosters starts brewing their beers here under licence.

(where are those sarcasm tags?)

 

[Fents]

(where are those sarcasm tags?)

Right here :

 

[Mr Bond]

Heres my cynical prediction.
One day in the future Coopers sparkling will be made in the US

 

[Gerard_M]

Having enjoyed a few afternoons at the Carlsberg brewery, I have to ask whether CUB will invite us in, give us a tour & then lets us sit in the sun enjoying great beers & awesome company??? Ok well stuff all chance of that happening. I had a great time in Europe in the early 90's & Carlsberg was one of the more enjoyable brewery visits.

The story I was told whilst in Copenhagen, was that Fosters had been fortuanate enough to be supplied with some yeast from Carlsberg during the 1800's.(Wes Smith can verify this as he was still an apprentice back then ). During WW2 the Carlsberg brewery lost it's yeast lab & after the war Fosters actually sent over some yeasts to help the Carlsberg guys get started again.
Cheers
Gerard

 

[Thirsty Boy]

Having enjoyed a few afternoons at the Carlsberg brewery, I have to ask whether CUB will invite us in, give us a tour & then lets us sit in the sun enjoying great beers & awesome company??? Ok well stuff all chance of that happening. I had a great time in Europe in the early 90's & Carlsberg was one of the more enjoyable brewery visits.

The story I was told whilst in Copenhagen, was that Fosters had been fortuanate enough to be supplied with some yeast from Carlsberg during the 1800's.(Wes Smith can verify this as he was still an apprentice back then ). During WW2 the Carlsberg brewery lost it's yeast lab & after the war Fosters actually sent over some yeasts to help the Carlsberg guys get started again.
Cheers
Gerard

That story is true.

BTW, it almost definately wont win the trophy for best Victorian beer 2008. Maybe best Tasmanian beer though. And given the probable brewng location, yes, you can do a tour and sit around in the sun enjoying some beers... whether they, or the company are great, is kind of up to your personal preferences.

Thirsty

PS: you people are mean, just plain mean

 

[Thirsty Boy]

No offense to the guys that brew for the mega breweries in Australia in the following:

I really hate when renowned, distinctive beers from a particular location are then brewed off shore. The resulting beer is never as good as the original beer. Be it differences in water chemistry, malt, hops, yeast or just the shape and size of the fermenters, at best you get a beer the same colour and carbonation as the original, never the same taste. As I see it, the only reason that breweries make licensing arrangements like this are for the benefit of the bean counters and shareholders of the involved corporations. The beer drinking public is always left worse off.

Each time this happens, I feel like putting on a black arm-band. Bring on the micro revolution!

well... the beers are never the same when they are brewed in a different location. Whether they are never as good is a different matter.

There is an amount of anecdotal evidence that says when the european brewers of Stella Artois do blind taste tests of the Stella that is brewed in different locations.... they fairly consistently pick out the Melbourne brewed stella to be preferable to the locally brewed stuff. That doesn't mean everyone likes it better, but its not like there is uniform agreement that there has been some sort of a quality nosedive.

BTW, everybody IS aware aren't they, that Stella being brewed by fosters in Melbourne isn't exactly a recent occurance. They have been brewing it for more than 10 years now!!

Food for thought

TB

 

[PostModern]

well... the beers are never the same when they are brewed in a different location. Whether they are never as good is a different matter.

There is an amount of anecdotal evidence that says when the european brewers of Stella Artois do blind taste tests of the Stella that is brewed in different locations.... they fairly consistently pick out the Melbourne brewed stella to be preferable to the locally brewed stuff. That doesn't mean everyone likes it better, but its not like there is uniform agreement that there has been some sort of a quality nosedive.

BTW, everybody IS aware aren't they, that Stella being brewed by fosters in Melbourne isn't exactly a recent occurance. They have been brewing it for more than 10 years now!!

Food for thought

TB

So you're expecting an improvement in Carlsberg? You're looking forward to this?