Sceptics, however, claim that [the shape of glasses affecting the beer experience] is all a marketing trick. Such glasses certainly feature regularly on weekend flea-markets, drawn up in gleaming ranks between old gramaphones and oriental carpets.
At Red Oak in Sydney, if you order their signature Framboise, they'll ask if it for a "gent or a lady". The ladies get theirs in a flute glass, the gents get theirs in a baloon glass. The difference is absolutely incredible. In the flute, the beer tastes sickly sweet - like cheap champagne; in the balloon, it's actually quite drinkable!
Based on nothing but intuition, I can't help thinking that the pils tulip is the best way to
serve beer for the same reason that a tulip shaped wine glass is best for wine ... the sloping sides
trap the aroma. They seem to support the head too.