jayse said:
You say you use ESB kits and fresh wort, do they tell you exactly what goes into them and if not are they no better than brewcraft either?
You got it. All three are the same with regards to the fact that they don't say what their ingredients are.
And that's all I was saying. People don't need to run for the stables and get on their high horses to defend the honor of whichever brand they prefer - just because in that regard they are all the same.
That doesn't mean brewcraft or esb or grumpy's are crap, and if you read my posts I never said that - some people just didn't read properly.
I happen to think there is value in educating the consumer and making them realise that, say, the reason one kit differs from another is because different hops were used. This allows the consumer to then make subsequent buying decisions, and possibly also incite them to look further into more advanced brewing techniques, get more information from HBS, etc.
Another example is the lack of IBU measurements on the kits (except for grumpy's). That's a relatively easy thing to provide without giving away trade secrets (given that they'd make the beer within guidelines anyway), that can help consumers decide what they'd like to try next. Someone who thought his last beer was too bitter for his taste wouldn't get an IPA fresh wort next, for example. The lack of information on the yeasts provided (esb and grumpy's excluded) is also annoying.
The lack of information is what leads to dodgy HBS comments like "nah mate, grain is useless, just buy this kit", and worse, to customers actually believing it.
Of course brewrcaft, ESB and grumpy's want to keep their recipes to themselves so people buy from them again. Does it mean I can't say that I think they should give us more details?