Sounds like an Apriil fools joke, but then it also sounds just like DFH.
From the full article here
Must be time I brewed another Imperial Pils.
Beers,
Doc
From the full article here
Must be time I brewed another Imperial Pils.
Beers,
Doc
The big breweries have done such an amazing job of telling people what they want to drink through billions of dollars in marketing that they've convinced the world to drink their beer too cold and too light. They brainwashed most of us into thinking the lighter a beer is the more refreshing and satisfying it will be. The way they make their beer light is by reducing the percentage of the higher-quality, more-expensive base grain - barley, which was the exclusive source of fermentable sugar in the original pilsners. By replacing a large fraction of barley with cheaper sugar sources like rice and corn these brewers could make beer a lot less expensively (which leaves more money left over for advertising). These cheaper ingredients make the beer so light that it couldn't possibly be offensive to anyone. How can something designed to be completely inoffensive to everyone be worth coveting by anyone? Today the average American is bombarded with over a million advertising appeals every year. The big breweries are as guilty of any company in any industry of brainwashing the consumer through the sheer oppressive magnitude and breadth of their marketing efforts. They are selling a brand name and an image with such zeal that they have forgotten about the product behind all of this horseshit and hyperbole - the beer itself.
Dogfish Head ************* is the beer itself. A true Pilsner brewed with 100% Pilsner Barley, and impressively hopped using our self-developed continuing-hopping method. At 9% abv it's also nearly twice as strong as the American, wanna-be pilsners made by the big boys.