1st choice is owned by coles. when a new beer comes out, coles have to approve it (more like beer makers have to do a big sales pitch!), then it goes into the coles system and is made available to all 1st choice and vintage cellars stores. it is then up to the manager at each store to order in the beers they want. so if alot of ppl start asking for a certain beer usually the manager (if they are any good) will check if its in the coles system and then order it in.