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I don't personally subscribe to this line of thought. There has been this investment, but it has occurred further up the value chain, and the price to acquire such extract should necessarily reflect that (eg it's been outsourced). So effectively their capital outlay is lower, but their operational costs are possibly higher.If we think this is an issue then how far up the value chain do you go? Micro breweries don't typically malt their own grain. Should that be a prerequisite? We say no...because of convention? Or is coopers one of the only 'real' craft breweries? Ah, but they don't grow their own grain...In all reality - personally, I don't think it matters. Judge the end product based on what gets served in the glass I say. Only my 2c.
I don't personally subscribe to this line of thought. There has been this investment, but it has occurred further up the value chain, and the price to acquire such extract should necessarily reflect that (eg it's been outsourced). So effectively their capital outlay is lower, but their operational costs are possibly higher.
If we think this is an issue then how far up the value chain do you go? Micro breweries don't typically malt their own grain. Should that be a prerequisite? We say no...because of convention? Or is coopers one of the only 'real' craft breweries? Ah, but they don't grow their own grain...
In all reality - personally, I don't think it matters. Judge the end product based on what gets served in the glass I say. Only my 2c.
