Full story from the SMH here
An interesting tack on advertising. Wonder how the marketing guys worked out the ROI on that one
Doc
A beer company has taken out a short lease on a shop on Oxford Street, not to sell its beer but to promote its brand with interactive advertising.
The doors to No.108 are closed, but headphones hang from the windows which are wrapped in vinyl with peepholes through which passers-by see an installation of beer bottles and watch a film about the Dutch beer Amstel.
An interesting tack on advertising. Wonder how the marketing guys worked out the ROI on that one
Doc
A beer company has taken out a short lease on a shop on Oxford Street, not to sell its beer but to promote its brand with interactive advertising.
The doors to No.108 are closed, but headphones hang from the windows which are wrapped in vinyl with peepholes through which passers-by see an installation of beer bottles and watch a film about the Dutch beer Amstel.
