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Looked into purchasing a micro and entering the micro game. What I have had to say was from the results of a feasibility study. Establishing/Maintaining Brand Profile was one of the weaknesses in the report and some comments were made regarding the need for industry association rather than unification. I sincerely hope that the inference that Macro's hated Micro's wasn't drawn from my post. They represent a very small market segment for the mega breweries and wouldn't possibly worry them. But still, better to buy them out and increase brand spread, should they look like becomming any sort of a threat.Sorry for missing the point!From "The minister for Silly Looks"
Looked into purchasing a micro and entering the micro game. What I have had to say was from the results of a feasibility study. Establishing/Maintaining Brand Profile was one of the weaknesses in the report and some comments were made regarding the need for industry association rather than unification. I sincerely hope that the inference that Macro's hated Micro's wasn't drawn from my post. They represent a very small market segment for the mega breweries and wouldn't possibly worry them. But still, better to buy them out and increase brand spread, should they look like becomming any sort of a threat.
Sorry for missing the point!
From "The minister for Silly Looks"
