Hoegaarden Wit In Short Supply
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Brewer_010
Curry Master
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Until I eat a bacon sandwich
The company I work for actually did some work in the last 6 months for an InBev SAP system implementation. My superior actually went to BRussels and Kiev. After mentioning my love of beer, they offered to put a package together for me in Belgium (probably about 6 beers, maybe more) and he declined!! Too heavy!! Handed in my notice straight away :angry:
i wasn't so disappointed that he wasn't offered a similar package in Kiev.
I just hope the beer shortage isn't our fault!
devo
Str8outtaCoburg
I have it on pretty good authority that the main issue is that the colour of the beer being produced at the new brewery is not as pale as it was from the old plant. This is also delaying the shut down of the old plant that has been ear marked for closure.
glennheinzel
Rukh
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Popular beer taps dry up
Straits Times (Singapore), Sec. Life! - Life News (05-19-2007)
By Arti Mulchand
THE taps for the popular draught wheat beer Hoegaarden are running dry, and the situation is not due to over-enthusiastic beer guzzlers either.
Shortages at its Belgian brewery have left bars and pubs here - and around the world - parched.
Pacific Beverages, which imports and distributes the beer here, was alerted to the fact that production levels were 'insufficient to meet customer demand' by brewery Inbev about six weeks ago.
The shortage has been trickling down to bars in the last few weeks.
BFD at East Coast Park ran out of the brew about two weeks ago, and Brewski Jones at Toa Payoh North poured its last drop on Tuesday evening.
Imaginings' Wala Wala at Holland Village, which sells up to seven barrels each weekend and three to four barrels on weekdays, is now also out, said marketing manager Carol Anne Wah.
The group's other bar, Balaclava at Suntec City, is unlikely to have enough to last the weekend.
Tucking into what remained of the stocks there earlier this week, regular Hoegaarden drinker James Tan, 38, will now have to find another wheat beer, he said, adding: 'We will miss it.''
The problem stems from the shift of production of Hoegaarden from Inbev's brewery in Hoegaarden to another in Lupille to cope with rising demand, he explained.
'Because they are brewing in a new brewery, the quality control people hold stocks back to make sure the beer is stable for export. They need to make sure it tastes the same because they are using a different source of water,'' he explained.
The situation has been made worse by the summer spike in demand for the beer in Europe, he added.
Of the 10 Inbev brands brought into Singapore by Pacific Beverages, Hoegaarden has been the fastest growing, with year-on-year increases of 33 per cent in the last three years.
But this situation is expected to be temporary. Mr Johnny Walker, managing director of Pacific Beverages, said he should get a shipment of barrels later in the month, which may meet demand for the next two months.
But if the brewery's problems are not sorted out by then, he has plans to put a second Belgian draught wheat beer on the market, though he will not say which one.
He said: 'Either way, the situation will be resolved. There will be a Belgian wheat beer available in Singapore.'
Until then, though, fans of the brew are simply going to have to find alternative ways to quench their thirst.
Straits Times (Singapore), Sec. Life! - Life News (05-19-2007)
By Arti Mulchand
THE taps for the popular draught wheat beer Hoegaarden are running dry, and the situation is not due to over-enthusiastic beer guzzlers either.
Shortages at its Belgian brewery have left bars and pubs here - and around the world - parched.
Pacific Beverages, which imports and distributes the beer here, was alerted to the fact that production levels were 'insufficient to meet customer demand' by brewery Inbev about six weeks ago.
The shortage has been trickling down to bars in the last few weeks.
BFD at East Coast Park ran out of the brew about two weeks ago, and Brewski Jones at Toa Payoh North poured its last drop on Tuesday evening.
Imaginings' Wala Wala at Holland Village, which sells up to seven barrels each weekend and three to four barrels on weekdays, is now also out, said marketing manager Carol Anne Wah.
The group's other bar, Balaclava at Suntec City, is unlikely to have enough to last the weekend.
Tucking into what remained of the stocks there earlier this week, regular Hoegaarden drinker James Tan, 38, will now have to find another wheat beer, he said, adding: 'We will miss it.''
The problem stems from the shift of production of Hoegaarden from Inbev's brewery in Hoegaarden to another in Lupille to cope with rising demand, he explained.
'Because they are brewing in a new brewery, the quality control people hold stocks back to make sure the beer is stable for export. They need to make sure it tastes the same because they are using a different source of water,'' he explained.
The situation has been made worse by the summer spike in demand for the beer in Europe, he added.
Of the 10 Inbev brands brought into Singapore by Pacific Beverages, Hoegaarden has been the fastest growing, with year-on-year increases of 33 per cent in the last three years.
But this situation is expected to be temporary. Mr Johnny Walker, managing director of Pacific Beverages, said he should get a shipment of barrels later in the month, which may meet demand for the next two months.
But if the brewery's problems are not sorted out by then, he has plans to put a second Belgian draught wheat beer on the market, though he will not say which one.
He said: 'Either way, the situation will be resolved. There will be a Belgian wheat beer available in Singapore.'
Until then, though, fans of the brew are simply going to have to find alternative ways to quench their thirst.
