More on Coca Cola Amatil's foray into craft beer

[carniebrew]

The NSW town of Yenda – home to Australia's largest family-owned winemaker – is best known for its rice paddies and vineyards. But soft drink bottler Coca-Cola Amatil hopes the Riverina hamlet will soon become synonymous with craft beer.

http://www.theage.com.au/business/retail/things-go-better-with-craft-beer-20141010-114ajh.html

I saw some of this "Australian Beer Company" beer on tap at TGI Fridays in the city a few weeks back. Tried the pale ale, and it wasn't too bad, surprisingly.

 

[Ducatiboy stu]

Hope the beer is better than Cassela's YellowTail wines...could be the new VB....

 

[Mardoo]

Ah, OK. I've always thought their marketing smacked of sucking up to "neo-nostalgia" type craft brew marketing. The beer's OK. Nothing special, but not a bad attempt coming from a major. Nothing wrong with it, but nothing distinctive either.