It helps
you are firstly helping the brewer with sales as well as demonstrating to the bottle shops that craft beer sells and is profitable instead of just taking up valueable shelf space.
Just on this, not trying to throw a cat amongst it all, but i'm not sure it's that simple a transaction.
If for example the same bottle was purchased elsewhere, they'd still get the sales ticking over encouraging them to make more of it, but the slightly higher price, i would hope, could mean more actual profit to the manufacturer.
I have a close friend who is an apple farmer, who has had to go into vegetable farming too, to be profitable against the duopoly of coles and woolies.
The way he and his competition get royally ****** over by coles and woolies over price and quality, makes it hard to do business.
I can't help but think that if buying grog from coles or woolies owned bottle shops or pubs, means less actual profit for the brewery who made it because they've taken a hit in their margins to actually get it into a coles or woolies outlet in the first place.
where i live, pretty much all (conservative approximation as i actually believe every outlet) are owned by either coles or woolies.
If i had the opportunity to buy beer at any other outlet in my regional centre of Mt Gambier, i would jump at the chance to give them my patronage.
I would gladly pay an extra dollar a bottle if i KNEW it was going back into the brewery.
Coles and Woolies won't be taking a hit by selling the beer cheaper at their outlets than other ones....it will be the producer being forced to supply at a rate dictated to them by the duopoly.
What really is ****** though (but completely expected) is that people that really like beer are the minority, and an attitude like mine of being happy to pay an extra dollar to go back to the breweries is lost on them.
**** that, i can buy it cheaper here.....etc.. That's the attitude of the average alcohol consumer, which will basically translate into the situation where Coles and Woolies can get away with dictating a supply price because the vast majority of people will always shop based on cost alone.
I shop based on cost, but i'm saying it's not necessarily the deciding factor of where i shop.