I was going to report this thread to the mods as the advice from most of the posters is promoting illegal activities and hence violates the site terms.
But then I thought that it would be better to correct the horrendous information put forward by most of the replies.
Firstly, /// & I have done this so this is the ACTUAL procedure you will need to follow - it involves gaining approval from all 3 levels of government ie Federal, State and the local council.
1. You will need to submit a DA to the council to install a BREWERY - this does incorporate the same food standards that apply to the existing kitchen, but does have a LOT of additional requirements. For an example you will need a statement of environmental effects produced by a suitably qualified consultant, trade waste disposal plan, traffic and parking study and so on.
2. The bowlo is currently licensed to SELL alcohol - not PRODUCE it. You will need to apply to the licensing court to reduce the currently licensed area to free up some space and then apply for a producers license. You will then need to make multiple appearances before the licensing court before your producers license is granted. At these court appearances you will need to convince the court that you have complied with the requirements of NSW OLGR ie advertising plan, social impact studies, detailed site plan and of course you will have your DA and Occupational Certificate approved by the Council.
3. Finally, you can now apply to the ATO for the Excise License. You will see the amount of detail required from the application form already posted. As an example it will cost you at least $2,000 to get each tank calibrated for volume, and you will all need to pass criminal checks to prove that you are a suitable person to hold a license.
The above process will take at least a year to complete and cost a $50,000 to $100,000 depending on how much you can do yourself.
Once you are ALLOWED to make beer for sale, you will have to make beer that you can SELL. This requires a detailled knowledge of beer styles, recipe formulation, ingredient selection not to mention the actual process and quality control of producing beer.
If you are lucky to avoid detection you may get away with it, but if you do get caught the state government would just love to find a scapegoat to prove that they are tough on alcohol fueled social problems. Once you and your boss have been dragged through the NSW courts, the Feds can't avoid noticing you and would make a 'test case' out of the bootleggers and the bowling club will probably lose its license to sell alcohol as having criminal convictions against the office holders will invalidate the license conditions.
If you do manage to avoid jail terms, you won't be able to work in the industry again due to your criminal record.
As Ross wisely said - forget it.
But it is doable if you have a syndicate with passion, energy, time and most importantly funds available.
The alternative is to go the Contract Brewing route where you pay lets say $200 per keg to get your beer brewed at a licensed brewery and then you only have to convince the club to pay more for your beer than they do for VB.