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NeilArge

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G'day all

I've just had the last week in Ho Chi Minh City and the beer scene is a bit ho hum. One thing that has intrigued me quite a bit since being here, though, is the use of young, slim (here's where the sexism creeps in) and attractive young women to market Sapporo beer at restaurants, cafes and supermarkets. So, you go to a restaurant, sit down and start ordering your meal with a waiter/waitress and one of them just appears there with a bottle of the stuff ready to rip the top off (steady on, from the bottle...) and pour you a glass. Literally, these young women are all over the place. Last night I was down at the local supermarket getting some basic supplies and thought that I should at least check on what range/price beer they had and another one was standing there on her pat malone, just looking pretty.... Later last night at a restaurant there must have been half a dozen of them at least patrolling the tables. So, is this just marketing 101: sex sells??
It's not a bad beer so I'm a bit amazed they (Sapporo) have to stoop to this. I wonder what retainer the Sapporo girls are on? Hope they get paid well...
Cheers,
ToG
 

mje1980

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What, no pics?, shame on you. I refuse to debate this issue without visual facts :)
 

NeilArge

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What, no pics?, shame on you. I refuse to debate this issue without visual facts :)
Hmmm. Bugger. You got me there. I've just got that awful sinking feeling that I've missed a photo opp. that I might never get again :( .
Just wondering if they are pushing hard in Australia/NZ as well.
 

NeilArge

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sapporogirl.jpg
Hmmm. Bugger. You got me there. I've just got that awful sinking feeling that I've missed a photo opp. that I might never get again :( .
Just wondering if they are pushing hard in Australia/NZ as well.
Ok, so this isn't from the Saigon visit (about to end) but I guess it goes to show that the Sapporo marketing folk don't mind using a bit of skin to sell beer. And they're not orphans of course. So, in this case just imagine this lass with a figure hugging, sleeveless, short slinky dress in either satiny gold or silver, presumably to replicate the canned product.
 

Malted

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So, in this case just imagine this lass with a figure hugging, sleeveless, short slinky dress in either satiny gold or silver, presumably to replicate the canned product.
I am having trouble imagining this. A girl that looks like a can? Take and post some pictures of her cans.
 

Edak

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Actually you remind me of when I was last in Shanghai. In every club we went to there were beer girls dressed up in their breweries best and hounding us to buy their beer. There was a group of probably 5 or 6 girls who would approach every new guest/table and insist that they drink their beer. Asian beers were most prevalent but there were also Heineken and Carlsburg girls everywhere.

EDIT: Which also reminds me, there were girls who were also paid to sit with your table and encourage you to play drinking dice games. You had to pay for their drinks also. I guess that the more you drink the more they get paid (and pissed).
 

winkle

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EDIT: Which also reminds me, there were girls who were also paid to sit with your table and encourage you to play drinking dice games. You had to pay for their drinks also. I guess that the more you drink the more they get paid (and pissed).
You haven't lived until you get fleeced playing connect-4 with the GROs (or dominos for that mater :D )
 

dicko

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Actually you remind me of when I was last in Shanghai. In every club we went to there were beer girls dressed up in their breweries best and hounding us to buy their beer. There was a group of probably 5 or 6 girls who would approach every new guest/table and insist that they drink their beer. Asian beers were most prevalent but there were also Heineken and Carlsburg girls everywhere.

EDIT: Which also reminds me, there were girls who were also paid to sit with your table and encourage you to play drinking dice games. You had to pay for their drinks also. I guess that the more you drink the more they get paid (and pissed).
That's a bit different to what happens in Aussie pubs these days.
From my observations a barmaid or for that matter a barman will walk past you to answer a bell that has been chimed to serve some old lady wanting more change to put in a poker machine.
This sort of thing really pisses me off, poker machines should be limited to casinos and beer, socialising and good food need to be brought back into hotels.
Rant over

Cheers
 

Feldon

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Not just Asian beers...

Magical_Snap___2012.09.17_14.06___001.jpg

(http://thingsboganslike.com/2011/03/16/218-mexican-beer/ )
 

Batz

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Back in the 70's there were dolly Winfield girls in the pubs, handing out packets of 10 Winfield's. In fact I remember them when I was an apprentice at GMH,they were standing at the factory gates handing out smokes.

Much the same I suppose..
 

NickB

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'cept they'd never ban alcohol, right 'Mister'?

 

NeilArge

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Actually you remind me of when I was last in Shanghai. In every club we went to there were beer girls dressed up in their breweries best and hounding us to buy their beer. There was a group of probably 5 or 6 girls who would approach every new guest/table and insist that they drink their beer. Asian beers were most prevalent but there were also Heineken and Carlsburg girls everywhere.

EDIT: Which also reminds me, there were girls who were also paid to sit with your table and encourage you to play drinking dice games. You had to pay for their drinks also. I guess that the more you drink the more they get paid (and pissed).
Sounds very similar to what I encountered in Saigon but there it is a bit more low key. I am happy enough to go with the flow with most things in different cultures though I did find this a tad odd and potentially exploitative (not that that's particularly new as many have already stated). In some places there was no real difference in the price of the Sapporo and the other beers but in others there was quite a mark up, though in $A terms it was bugger all. Most beers were going for $A1.5-2 anyway...
 

edschache

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Just wondering if they are pushing hard in Australia/NZ as well.
They might not be but someone is... mankini and all.



I would post the more 'premium' ones but I'm still at work and we have policies about nudity :p

Ed
 

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