Ooooh it's organic! Not like those FASCIST, GMO-RIDDEN NON-ORGANIC Big Yeast companies, lacing my beers with poison and lining the pockets of the corporate masses!
Sorry, I get annoyed by the use of the word organic because it reminds me of crude oil, a completely organic compound.
Interestingly some of the yeast strains appear to be in wide use already ("The world’s most popular lager strain is ready for you", "Brewers swear by this strain to achieve super bright ales in a short amount of time"). Are they using existing strains, producing them to obtain the organic certification and re-labelling? I like the can idea and the fact it's 150ml of yeast. I'm assuming the cans are not 150 megalitre as they are labelled.