New $50m 'visitor experience' for Coopers Brewery (+whisky)

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Feldon

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Media release put out today by Coopers in Adelaide.

COOPERS BREWERY TO CREATE WORLD-CLASS VISITOR EXPERIENCE
21 Apr 2022
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Coopers Brewery will invest $50 million in the construction of a new world-class visitor centre, microbrewery and whisky distillery at its Regency Park site.

In its 160th year, Coopers has unveiled plans of an exciting expansion that embodies the past, present and future of Australia’s largest independent family-owned brewery with domestic and international tourists front of mind.

The expansion will include:

• Restaurant and bar
• Outdoor plaza dining
• Dedicated tasting room
• Interactive history display
• Microbrewery
• Whisky distillery
• Underground stillage for whisky maturation

The unique curved design of the new two-storey development has been inspired by the iconic Coopers’ label rondel – the curved structures encompass a sloping amphitheatre which will showcase the brewery grounds and maltings.

A tree-lined promenade will extend from a new entry from Regency Road to bring visitors to the new facility which will be surrounded by extensive natural landscaping. A window-lined bridge will link the new development to the existing brewery building and will feature a 300 m2 interactive history display.

Coopers Managing Director Dr Tim Cooper said it was opportune to be making this announcement in the 160th year of the sixth-generation family company, and brings total investment at Regency Park to nearly $400 million since 1999.

“This is an ambitious project which will showcase Australian beer to the world. We’re very proud of our story over the past 160 years, arising from humble beginnings to prevail as an Australian-owned and operated brewery despite wars, recessions and takeover offers,” Dr Cooper said.
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continues at: COOPERS BREWERY TO CREATE WORLD-CLASS VISITOR EXPERIENCE
 

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