My recipe is going commercial

[tugger]

It's Munich caramunich and wheat over a 50 50 pale Pilsner base.
30 ibu flavoured with centennial simcoe.
3.5%abv.
For a mid strength beer it has a lot of flavour.

 

[good4whatAlesU]

I enjoyed reading this thread - hope it's all going well tugger.

 

[tugger]

Things didn't turn out too well. The guys doing the branding screwed up and the entire batch had to be destroyed.
Mk2 is in the planning phase now.

 

[DU99]

was the beer ok.

 

[Dan Pratt]

Sorry to hear that, Id like to know more tugger if you can share with us what happened? What was the issue?

 

[tugger]

The beer was awesome, the problem was the branding.
A large company owns the brand name but dosnt use it for beer.
I don't know how they got it so wrong but did.
It was all packed wrapped and stacked ready to ship.
I'm sure a lot more care will be taken next time.
Things are going well for us in general, we are picking up new customers as the word gets out.
We also lost a few but swings and roundabouts we are still running.

 

[Liam_snorkel]

by destroyed, do you mean, drunk but not sold?

 

[tugger]

Sent through the can crusher for recycling.
The man is pretty tight on un taxed beer.

 

[Liam_snorkel]

**** me dead :'(

 

[Mardoo]

The can crusher cried the whole time.

 

[idzy]

That sucks

 

[welly2]

Every time a full can of beer is crushed, a puppy is shot

 

[rude]

No way muderers

Poor beers

 

[good4whatAlesU]

Fark! That sucks in a big way. I hope you got stuck into a few for "research purposes" before they went down.

Anyway, at least you have the recipe - get onto a new label and make sure to get the trademark sorted and hope to see it out there soon!

 

[Mardoo]

Annnnd, neglected to say how **** that is. It's like if Kafka wrote a story about brewing.

 

[Killer Brew]

Sheeeeet. No good. Understated ABV on the can?

 

[Dan Pratt]

I think it was the bridge brand and picture they used.