Backlane Brewery
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Spotted in today's Age online. Anybody know this guy?
More beer styles to emerge, says brewer December 15, 2004 - 1:24PM
More beer styles and labels will emerge in coming years as Australian drinkers continue to diversify, promises a prominent brewer. John Hood, the new brewing manager at South Australia's Coopers Brewery, said younger drinkers today were more willing to experiment than their parents.
"There has been a big change in the consumer environment in recent years," said Mr Hood, formerly technical development manager at Boags Brewery in Tasmania.
"Younger people are moving from the front bars of pubs and into up-market cafes and wine bars where premium beers are more popular. At the same time, they're looking for something fresh and are pushing demand for well crafted beers that are different to the large scale commodity products available widely.
"While premium beers comprise a relatively small percentage of the overall market, this is the only area of beer sales that is growing. "This has opened opportunities for the smaller, more flexible brewers and has seen a rise in the number of boutique brewers around Australia."
Mr Hood said beer markets were changing throughout the world.
"The biggest selling beer in Ireland at the moment is Budweiser," he said. "Ireland has one of the youngest population profiles in Europe and this generation has adopted a lighter style of beer to the traditional Guinness.
"Brewers today need to be able to identify these trends and be prepared to meet demand."
More beer styles to emerge, says brewer December 15, 2004 - 1:24PM
More beer styles and labels will emerge in coming years as Australian drinkers continue to diversify, promises a prominent brewer. John Hood, the new brewing manager at South Australia's Coopers Brewery, said younger drinkers today were more willing to experiment than their parents.
"There has been a big change in the consumer environment in recent years," said Mr Hood, formerly technical development manager at Boags Brewery in Tasmania.
"Younger people are moving from the front bars of pubs and into up-market cafes and wine bars where premium beers are more popular. At the same time, they're looking for something fresh and are pushing demand for well crafted beers that are different to the large scale commodity products available widely.
"While premium beers comprise a relatively small percentage of the overall market, this is the only area of beer sales that is growing. "This has opened opportunities for the smaller, more flexible brewers and has seen a rise in the number of boutique brewers around Australia."
Mr Hood said beer markets were changing throughout the world.
"The biggest selling beer in Ireland at the moment is Budweiser," he said. "Ireland has one of the youngest population profiles in Europe and this generation has adopted a lighter style of beer to the traditional Guinness.
"Brewers today need to be able to identify these trends and be prepared to meet demand."